Michelin Group is a global leader in tire technology. It was founded in Clermont Ferrand, France, more than 100 years ago. After a long history, Michelin has made continuous innovations in tire technology and manufacturing. Michelin Group has set up 75 factories and 6 rubber plantations on five continents; Research and testing centers have been set up in France, Japan, the United States, Thailand and China, and sales and marketing organizations have been set up in more than 170 countries. Each year, Michelin Group produces about 194000000 tires and 19000000 maps and travel guides worldwide.
Up to now, Michelin has built a pyramid structure distribution channel. The bottom layer is the most common retail store, the second layer is the retailer and designated retailer selected by Michelin, and the top is Chijia store.