Forrester Decisions for Portfolio Marketing & Product
Products that fail in the market often do so for one simple reason: They don’t demonstrate how they meet buyers’ needs. To discover growth opportunities and maximize go-to-market performance, you must unlock and encode buyer needs into the DNA of your business.
Forrester Decisions for Portfolio Marketing & Producthelps leaders create customer-focused product and go-to-market strategies that drive profitable growth and long-term commercial success, driven by a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll bring distinctive solutions to the right audiences and convert new business into long-term customers.
Drive Audience-Centric Strategies
Champion Strategic Innovation
Identify the highest-value customer needs and market opportunities to guide product investment for greater growth and profitability.
Improve Go-To-Market Momentum
Align the organization to bring products to market with precision through a strategic, repeatable approach centered on target audience needs and preferences.
Lead An Ever-Evolving, Complex Portfolio Of Offerings
Strategically design, manage, and market a multifaceted portfolio of offerings that adapts to changing customer needs.
As a go-to-market leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Portfolio Marketing & Product is tailored to help you focus on your most pressing priorities:
Develop Market And Customer Insights To Ignite Growth
Craft Winning Go-To-Market Strategies
Define, Develop, And Launch Innovative Products
Formulate Value-Based Pricing And Packaging Strategies
Create Customer-Obsessed Messaging And Content
Transform Product Strategy And Commercialization
Lead High-Performing Portfolio Marketing And Product Management Functions
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
Customer obsession research
Customer insights
Trends and predictions
Market forecasts
Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
KPIs and peer benchmarks
Assessments
Strategic models
Strategy templates
Forrester Wave™ evaluations for your function
Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.
Hear how DDI worked with Forrester to better understand its buyers, uncover market needs, and measure its product management functional performance to drive a better customer experience.
Forrester Decisions for Portfolio Marketing & Product offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, andcertification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
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Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
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