B2B organizations rely on the CMO to identify forces that create opportunities. You must move fast and build a strong coalition among your peers to move the business forward. In doing so, you’ll drive meaningful change, proactively engineer alignment, and harness the collectiv capabilities to ignite customer-obsessed growth.
Forrester Decisions for B2B Marketing Executiveshelps senior marketing leaders envision and execute a marketing strategy that focuses the business on customer and partner ecosystem value through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll drive measurable impact on growth, retention, and advocacy.
Ignite Customer-Obsessed Growth
Align And Grow The Business
Co-create and execute a customer-obsessed growth strategy in partnership with sales and product leaders to accelerate growth.
Enhance The Brand Experience
Build differentiated brand and communication strategies that drive awareness, perception, and reputation preference for the business.
Expand Value With Partners
Develop, enable, and engage partners at scale to drive loyalty and amplify revenue and growth throughout the ecosystem.
As aB2B marketing executive, you’re under constant pressure to deliver on today’s initiatives while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Marketing Executives is tailored to help you address your most pressing priorities:
Evolve Marketing Strategy To Accelerate Growth
Develop An Adaptive Marketing And Investment Plan
Drive Brand Experience And Effective Corporate Communications
Design And Implement An Integrated Campaign Strategy
Demonstrate The Business Value Of Marketing
Build A High-Performing Marketing Organization And Operating Model
Modernize Partner Ecosystem Marketing Strategy
Elevate Partner Demand, Engagement, And Enablement
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
Customer obsession research
Customer insights
Trends and predictions
Market forecasts
Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
KPIs and peer benchmarks
Assessments
Strategic models
Strategy templates
Forrester Wave™ evaluations for your function
Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.
A strong brand can be a powerful growth catalyst. Hear how RCG Global Services worked with Forrester to sharpen its B2B brand strategy and audience targeting to help drive predictable growth.
The B2B Marketing Gyroscope is Forrester’s view on the expanding remit of the B2B CMO.
Support For Executives, Leaders, And Team Members
Forrester Decisions for B2B Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels provide access to research, tools, data, andcertification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed. We know that buyers buy in groups, we know that buyers are getting younger, we know they […]
Reports of the demise of the CMO role have been greatly exaggerated, say VP and Principal Analyst Ian Bruce and VP and Research Director Mike Proulx. On this week’s What It Means episode, they dive into new research that paints a highly nuanced picture of the prevalence and tenure of CMOs.
Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights. It’s a valuable resource for anyone involved in the […]
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