Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.
To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.
Today’s product management leaders must stay at the forefront of innovation. But brilliant ideas alone aren’t enough to ensure success. Forrester helps you balance myriad inputs and tackle pressing, day-to-day challenges, including:
Staying ahead of the competition with continuous innovation.
Developing a consistent approach to understanding customers and gathering feedback.
Implementing repeatable processes for developing and managing products.
Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
Effectively pricing and packaging new products, especially when delivery models change to digital.
How Forrester Helps You Drive Business Results
Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.
Bold Solutions Fit For You
Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.
Create Customer-Focused Product Strategies
Forrester Decisions for Portfolio Marketing & Product helps leaders shorten the distance between bold vision and superior impact.
With clients struggling to nail their product launches recently, I thought it might be helpful to summarize a webinar I participated in a few months ago called Captain Your Launch: Mastering B2B Product Launches. Host Rowan Noronha was joined by Julien Sauvage, Tamara Grominsky, and myself. We covered the gamut on launches, sharing our experiences, […]
Product-led sales (PLS) combines product-led growth and sales-led strategies to help B2B buyers discover, evaluate, and commit to offerings through self-service. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.
How can you navigate shifting buyer behaviors, market turbulence, and tech disruption? Watch this webinar to see why outdated go-to-market strategies fail — and how to adapt by targeting stable markets, cutting costs, and leveraging real-time customer insights.
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
