China, franchise, brand, ranking, mother and baby, chain store
Recently, the Maternal and Infant Industry Watch, together with the Maternal and Infant Research Institute, which focuses on the research of the maternal and infant market, released the 2021 Maternal and Infant Brand Growth Dark Horse Power List, allowing some people to see the future of the industry first. The ranking is based on the comprehensive evaluation of the commercial value of each brand's brand power, product power, channel power, organizational power and purchasing power. The ranking is based on the comprehensive score calculated by giving different weights to each dimension. From the list, we can see several trends: these tracks are the most popular ones: focusing on the major sub categories of mothers and infants, with frequent dark horses in the fields of snacks, infant travel and infant care, which are also good tracks for capital attention. Duo
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