WordPress announced today that Google's new FLOC tracking technology has security risks, and plans to block it by default on the WordPress website. The full name of FLOC is called advertising tracking technology group joint learning. It uses machine learning to analyze the web behavior of Chrome browser, classify users with the same interests, and then push relevant advertising content to them. The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
However, FLOC has been resisted by many institutions and companies. In addition to the harsh criticism from the Electronic Frontier Foundation (EFF) and DuckDuckGo's browser extension program that blocks FLOC by default, even browser developers such as Brave, Vivaldi and Microsoft Edge who also use the Chromium kernel are unwilling to support it. The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
WordPress wrote in the announcement: "At present, 41% of Internet websites use WordPress. This community can help combat racism, gender discrimination, anti LGBTQ+discrimination and discrimination against mental patients through four lines of code.". WordPress plans to use the following four lines of code to disable FLOC, which will cause the blog platform to send an HTTP request header to tell the browser that FLOC of the website should be disabled. The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
// Disable FLoC
function disable_floc($headers) {
$headers['Permissions-Policy'] = 'interest-cohort=()';
return $headers;
}
add_filter('wp_headers', 'disable_floc'); The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
WordPress explained that although some administrators may want to enable this technology, they may have technical know-how to overwrite the above code. WordPress also said that they might add a setting that allows administrators to control whether FLOC is allowed. However, WordPress is worried that users who do not know this new tracking technology will automatically choose to join without fully understanding its content. Therefore, it is in the best interests of these users that WordPress automatically disables this technology. The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
WordPress explained: "When balancing the interests of stakeholders, those who do not know that this is the need of webmasters they need to ease - as well as the interests of users and visitors of these websites, it is simply more convincing.". The article originates from the fallen fish- https://www.duoluodeyu.com/2652.html
