Through analysis, it can be seen that the potential tourism resources of Binhai New Area are pan ocean tourism resources (including coastline, wetlands and beaches, salt pans, geothermal, fishery, etc.) and modern industrial tourism resources, which have great tourism development potential and can form a new highlight of tourism products in Binhai New Area and be developed as a key product in this plan, In terms of the market, we attach importance to the mass leisure tourism market and high-end