Operation Practice

Amazon's eight operating skills:

1、 Product collection needs to be careful

First of all, you should not blindly follow other people's products when choosing products. Don't follow others' products when they sell them. For you small sellers or medium-sized sellers, what you need to do is to find new products in the fields you are familiar with. Because if you follow the trend of selling best-selling products, as a novice, you will be buried and may not have results. Because there are too many people who make best-selling products, you can't compete with them. So what you need to know is what your product base is, what your product keywords are, and you can check the ranking of your products on Amazon and Google platforms, What markets can you be active in? Do you have many products like Amazon? How do competitors do it? When you collect enough data, you can benefit yourself without harming yourself. You must make sure that every step is perfect.

2、 Product listing optimization, FBA optimization

When you add new products to Amazon, the first step is to optimize your own product content page. First, learn about buyers' search habits to build a listing page for new products, and then use Amazon to increase the number of listing displays. Finally, you need to use some social media to promote your new products, And correctly guide to your Amazon page, so as to attract enough traffic in the early stage.

Some of you think that as long as my store uses FAB, it will definitely increase sales, which is not absolute. Because it is also risky to use it. Indeed, FAB helps webmasters and sellers expand their business scale, and the page is risky. The risk is that if the product cannot be sold, there will be accumulation. At this time, the seller may face two situations: whether to continue to sell such products, or spend time waiting for the products to be returned from the FBA.

3、 Creation of third-party platforms and blockbusters

Second, some social platforms are needed to launch their own products, so in addition to developing their own brands on the Amazon platform, operating their own businesses on other platforms can help your store expand product diversity and security, and also improve the growth space of store products. It is necessary to create a blockbuster model, because your store should not only keep its own revenue, but also operate a stable and sustainable product. You need to have a good layout on the Amazon platform and work hard to create a good product, which can ensure that your turnover increases steadily.

4、 Comprehensive management system

You also need a comprehensive management system to help you better manage the store, such as the pricing system, warehousing system and offline accounting system, to maintain the financial situation, so that the business can run stably and stably and maximize business efficiency. Here we recommend you to use management tools to maximize efficiency. Amazon cross-border e-commerce platform has many service providers for you to choose from, and provides you with more services. You can go and have a look.

5、 Selected products, fine products

There are not many products selected, but they are fine. Because Amazon is different from other cross-border e-commerce platforms, it doesn't need you to keep distributing goods. Generally, if an account can do 4-9 products well, the sales of the store will be considerable under the condition of ensuring the ranking of products.

6、 Data

If the data is used well, it will be of great help to you. Because for you, you need to reflect your profitability and market competition pattern through data, which can help to achieve greater results. You can see the total number of people in the company and what goods to sell at what time from the data, and see the peak value of these data to help you make the best decision on your inventory.

7、 Reasonable pricing

The original purpose of opening a store is to make money. If you think you want to sell the number of products and ignore the revenue, then the sales volume will increase, but you will sacrifice the price. If you do this, the revenue will be small. Therefore, you can't just make small profits but sell more. You should give the products a reasonable price.

8、 International marketing

Before doing Amazon, I believe you all have known about the Amazon market. It has been doing a lot in the early days, and has a lot of room for development. And it is facing the world, so we should first understand the local tax and tariff system, and this is the most important problem that everyone has to face. Doing this well will bring you great convenience and reduce a lot of trouble in the future sales link.