There are two types of cross-border export e-commerce:

1.B2B

For example: Alibaba International Station 、 Dunhuang China Manufacturing Network

2.B2C

(1) Platform type

For example: Amazon 、 eBay 、 wish 、 AliExpress 11th Street, Gmarket

(2) Self operated

It is divided into trade e-commerce and private brand

Trade e-commerce: Global E-shop, Tongtuo Technology, Youzhi Tree

Private brands: Haiyi, Saiwei Network, Aoji E-commerce, Shein, Price Chain, etc.

Focus:

At present, mainstream cross-border export e-commerce platforms include: Amazon, eBay, wish, AliExpress, lazada, shopee

Export e-commerce is more suitable for the following groups:

1. Have done Taobao Tmall stores in China

2. Overseas entrepreneurs who dig for gold

3. Traders

Traders have a better understanding of overseas markets and export trade rules, and have a strong acceptance of e-commerce.

4. Factory

The factory has strong strength, enjoys the advantage of supply, and cross-border platform has flow support.

5. Companies or enterprises facing transformation,

6. Entity retail enterprises that want to expand the market and increase sales volume

The preliminary preparation is divided into three steps:

1. Platform selection

Major cross-border e-commerce export platforms include Amazon, eBay, wish, AliExpress, lazada, shopee, Dunhuang, etc

2. Source selection

(1) Offline sources of goods: own factories, channels introduced by peers, offline wholesale markets, etc

(2) Online sources of goods: Global Resources Summit, Canton Fair, 1688 platform, Pinduoduo, etc

3. Logistics selection

Cross border logistics mode:

(1) Postal parcel: China Post, Hongkong Post, Singapore Post, etc

(2) Special lines: Russia, Middle East, America, Europe, etc

(3) International express: DHL, UPS, TNT, FedEX, EMS

(4) Overseas warehouse: including border warehouse (first transportation and local delivery)

The platform operation is mainly divided into three parts:

1. Product upload

Precautions for product upload:

(1) Infringement

(2) Product quality

(3) Product pictures

2. Diversion and promotion

Common promotion channels for sellers:

(1) Search engine marketing: SEO optimization, PPC advertising and SEM bidding promotion.

(2) Product evaluation and participation in trade exhibitions

(3) Social media marketing promotion: such as Facebook, Twitter, YouTube, Pinterest, Instagram, etc

(4) Online celebrity KOL, blog, EDM marketing promotion

3. Get the order

Logistics delivery is mainly divided into three parts:

1. Logistics delivery

How to ship goods abroad:

(1) Shipment through the platform;

(2) Choose international small package and other channels

The following aspects shall be considered when selecting freight logistics mode:

(1) Destination country

(2) Transportation prescription

(3) Product

(4) Whether door-to-door collection

2. Customs clearance

Process: Scan - Check - Customs Clearance

The goods can be released and the owner or declarant can pick up the goods only after the customs clearance has fulfilled various obligations and gone through customs declaration, inspection, taxation, release and other procedures.

3. Confirm receipt

Fund settlement includes three parts:

1. Platform loan

Loan time of mainstream platform:

Express: 15 natural days after the buyer confirms the receipt or the system automatically confirms the receipt.

Amazon: You will deposit the seller's sales income into the seller's bank account 14 days after you register the seller's platform. Subsequently, the settlement process is repeated every 14 days.

AliExpress: New sellers will not arrive until the buyer confirms the receipt of the goods. Big sellers (who continue to operate for 6 months) can enjoy advance loans. The payment period is generally 3-5 days after the delivery of the goods.

EBay: Immediate arrival

2. Foreign exchange settlement

There are three ways of export settlement: receipt settlement, export bill purchase, and regular settlement

3. Export tax rebate

Export tax rebate, i.e Your company's export goods can apply for national tax rebate subsidies, up to 16% of the sales

Qualification required for export tax rebate:

(1) You are a general taxpayer;

(2) Your enterprise has import and export authority and has completed tax refund filing;

(3) Your supplier can issue you a special VAT invoice.