ROAS，Also known as advertising expenditure return, it is a marketing indicator to evaluate the performance and financial return of digital advertising strategies, activities or advertising groups.Using and measuring this indicator can help companies improve their advertising strategies and financial returns.
Faced with such a "financial" global market, you are still deterred by the "localization" and "operation" problems?The following five sets of tools can help you easily get through the road to big sales of the new site!
After all, how can we break through the bottleneck of "high exposure and low transformation" of exhibition promotion in practice, and how can we correctly view the ROAS of exhibition promotion?
Every time you go to Singapore, it's like taking an exam with no question range?Want to improve ROAS of new product advertising, but do not know which advertising operations are the "catalyst" for speed increase?
From new product promotion to brand building, from keyword strategy deployment to advertising effect measurement, from overall advertising portfolio planning to budget bidding setting... will bring you comprehensive guidance for preparation, face the pain points and difficulties in peak season with you, help you quickly grasp the key points of advertising operation, and methodically win the annual peak sales season!
Faced with such a "financial" global market, you are still deterred by the "localization" and "operation" problems?The following five sets of tools can help you easily get through the road to big sales of the new site!
After all, how can we break through the bottleneck of "high exposure and low transformation" of exhibition promotion in practice, and how can we correctly view the ROAS of exhibition promotion?
Every time you go to Singapore, it's like taking an exam with no question range?Want to improve ROAS of new product advertising, but do not know which advertising operations are the "catalyst" for speed increase?
ROAS is the rate of return on advertising investment, which is a marketing indicator used to measure the effect of digital advertising activities.So, how to optimize advertising when Facebook ROAS is too low?Improve the overall ROAS?
Alliance marketing has always been marginalized in China, and few companies regard it as the focus of promotion.Most companies value celebrity marketing, PR and social media community marketing more than alliance marketing.Unfortunately, in the company where Yang once worked, alliance marketing is also a marginal sector.Next, I will analyze this problem in depth to see if it can resonate with you.
In recent years, affected by the global economic downturn, the slowdown in market demand has intensified competition in all industries, and all industries have been hit hard to varying degrees.Under the background of cost reduction and efficiency increase, brands began to seek stability in succession. How to obtain better marketing effects at limited costs has become the biggest proposition for marketers.
With the rapid development of the network and the increasingly fierce competition between traditional digital advertising giants such as Google, Facebook and other platforms, advertising costs also rise.There is no doubt that the increasingly high flow cost has a huge impact on DTC brands at sea. More and more brands have begun to focus on another marketing channel, alliance marketing, which determines the cost by effect and reaches the audience more deeply.
Amazon platform activities are mainly divided into two categories: promotional activities and marketing activities. What are the daily contents of Amazon advertising optimization?
Job hopping is usually due to two problems: unhappy work or unsatisfactory salary. How can I improve the success rate of the interview? Here are some personal experiences:
In modern society, the extensive application of Internet technology makes search engine become the main means of obtaining information. Google, with its huge database and efficient retrieval ability, has become the preferred information channel for enterprises and individuals.Exploring how to effectively conduct search optimization on Google to enhance online exposure and interaction opportunities of websites or products has attracted wide attention.This article will analyze the key technologies and steps of Google optimization in detail from the perspective of strategy implementation, hoping that this learning will make it easy for you to get started.
Google advertising, as the preferred media for merchants going to sea, has always attracted much attention. At the same time, Performance Max advertising is also a form of advertising that advertisers value. So how should businesses optimize Pmax advertising series to achieve ideal results?Today, I will discuss with you.
