Amazon launched the Transparency by Amazon program for the first time in March 2017, which aims to combat counterfeit products and help you protect your brand and customers from counterfeit products. It first launched its Amazon product series as a pilot, and then opened it to third-party sellers a few months later.
In the next few years, Amazon slowly expanded its transparency plan to other countries, and now it can be used in the United States, Canada, Germany, France, Italy, Spain, Britain and India.