At Google, there are nearly 40000 search queries every second. These searches add up to 3.5 billion times a day and 1.2 trillion times a year. Each search click connects the demander and supplier, and the cross-border seller's dream of going to sea is realized in this click. How to do cross-border e-commerce at zero cost SEO optimization , improving store traffic is the focus of our sharing this time.
In our previous articles, Xiaodian has shared the optimization skills of image SEO. Image SEO is also an important part of SEO optimization. In addition, there is content marketing that is highly valued by marketing personnel. It is reported that 72% of online marketers believe that content creation is the most effective skill in SEO optimization.
In addition to paid promotion, cross-border sellers need to master the acquisition skills of natural traffic if they want to obtain more store traffic at zero cost through content marketing. If you do well in content, you should also play with store search rankings.
Keyword data
Consumers will tell you what they want, and you only need to master keyword data. Google Search Console, Google Keyword Planner, Keywords Everywhere and other tools all provide free keyword information to collect and analyze consumer needs.
Cross border sellers can use this to solve potential customers' questions about the products you sell. What are their usual types of questions, which of your product lines is the most popular, and whether there is a niche market where you can share.
The correct keyword information can help you master more user demand information. You can understand the needs of customers and potential customers, and then provide them in the way they can find in the search.
Create the best content type
All forms of content (videos, social platform promotion, blogs, guide articles, pictures, product content writing) will have a place in search engines. What you need to do is to create the best content types to meet the needs of consumers in keyword research.
The product listing is the most direct, and certainly cannot be considered as a "content type" in the strict sense. But the content introduction, pictures (naming and annotations), information charts, videos, social platform content, blogs and guide articles on the product page are all good content types, which can effectively enhance natural traffic.
descriptive text
In addition to the content types available, pay attention to all available descriptive text. For example, video descriptions and picture descriptions should not rely only on pictures to convey information. The absence of descriptive text is not conducive to natural search. If the video/picture cannot be displayed, users can still see the descriptive text information.
The lack of descriptive text or inaccurate descriptive information may directly affect the natural search ranking of videos or images.
Check and confirm "jargon", "terminology", etc
Consumers generally do not directly search for jargon, technical terms or the common name of the brand itself, unless they are inquiring about the definition of a word. Of course, there are some exceptions, such as health industry and game industry. When doing content, try to use clear and descriptive phrases. Plain language can also produce high-quality brand content. If you have no choice and must write "market", then try to add comments to "jargon".
Always keep relevance in mind
There are 1000 ways to get more natural traffic, but basically, relevance is the key. The content spread in various channels should be related to the products you sell. Writing the history of Christmas gifts will not help you to obtain natural search advantages for the Christmas gifts you are selling.
Content and sales
Content marketing is very important, but content marketing and sales cannot be confused. When consumers see that the whole article is full of brand and product promotion content without value transmission, they may directly close or leave.
however How to guide articles can be integrated into the links of products on sale If the consumer has consulted the guide and is willing to take the next step, it is very helpful to attach a list of products at the end of the article or in the sidebar. Make sure that the product list you provide is clear and low-key, and does not disturb consumers' reading.
Add Outer Chain
When relevant data and references are used for content promotion, do you want to put links to the original text? The answer is yes. In your independent stations or content promotion articles, Adding an external chain helps to enhance the authority of your website/content. Linking to authoritative sources can not only increase the relevance of your content, but also improve the time for readers to visit each time. In addition, adding an external chain can increase Google's credibility and help improve its search ranking.
Off station drainage
When doing content marketing outside the site, users should be attracted to view all the content on the site. For example, in Facebook Share the chart on, but you can only put part of it. If you want to view all of it, put the original link. This part is a good opportunity to obtain traffic conversion. At the same time, you can also indirectly obtain off-site links, and also improve the search ranking of website/product pages. (Source: Trans electric family)
The above content belongs to the author's personal view and does not represent Hugo's position! This article is reprinted with the authorization of the original author, and reprinting is prohibited!
