Hugo learned from recent reports by foreign media that the newly acquired Lazada Southeast Asia e-commerce platform of Alibaba lost another category manager in Thailand.
Usman Ashfaq joined Lazada in March this year to take charge of public relations with the brand, and led a team of more than 10 young category managers to guide the team in dealing with product classification, analyze customer growth potential and help them face daily challenges.
From 2012 to 2015, Usman Ashfaq worked for Rocket Internet Company in Pakistan, dealing with supplier public relations affairs of Daraz.pk platform. At the beginning of his tenure, he held several positions. According to the spokesman of Daraz Group, Usman is an outstanding public relations manager who is good at attracting investment, is proficient in the analysis of product category growth and profitability, analyzes product trends and new versions, and helps suppliers make profits. At the same time, he led 25 supplier managers to conduct public relations management between provinces and cities.
At present, Usman is the business plan manager of Souq e-commerce platform in the Middle East and Saudi Arabia. (Compiled by Hong Kunda of Hugo. com)
