Podcast marketing is not the preferred promotion method for most sellers, and even many sellers will directly ignore this promotion channel. But in fact, podcast marketing also has promotional value. What are the advantages of podcast marketing? How to do podcast marketing well?
Advantages of Podcasting Marketing
High net worth customers: According to the survey, the online audience is mainly of medium and high education. The proportion of college graduates and college graduates is up to 60%, while the study of Internet users is more concentrated in medium education. The proportion of college graduates and college graduates is only 20%. Relatively speaking, the audience of podcasts will have stronger consumption power.
High cost performance: Compared with video production, the cost of audio production will be much lower, especially when the seller needs to produce more professional content. In addition, the advertising cost of podcast platform will be much lower than that of video platform, which is mainly limited by the content form and number of users. Therefore, on the whole, sellers can cover a wider audience at a lower cost.
Facilitate content output: The content of podcasts is basically based on literary and artistic gossip, artistic life, entrepreneurial stories and other long content. Therefore, most users of the podcast platform will be more patient, and will also have a greater preference for deep and long content. In addition, compared with long videos, podcasts will be easier to gain the preference of "busy" users, because when listening to podcasts, they can do other things with one mind.
Suitable for B2B marketing: B2B marketing usually revolves around high-quality long content, so its content form is completely compatible. At the same time, B2B marketing is mostly aimed at business leaders, senior executives and busy work, making podcasting one of the main sources of in-depth information. Therefore, podcasting marketing is also one of the optional ways of B2B marketing.
How to do podcast marketing well?
Branding podcasts: Brand podcasting is actually to create a channel of your own to attract and accumulate fans by continuously outputting valuable content, thus creating your own private domain traffic pool. In terms of content, sellers can start from brand stories, user stories, brand culture, in-depth interviews and other perspectives.
It should be noted that in the early stage of operation, the seller should try to control the proportion of the promotion content, so as not to persuade most of the audience away directly at the beginning.
Sponsored programs: There are many popular programs on the podcast platform, so you can also look for programs highly related to your category and industry, and cooperate with them to produce content or insert promotion oral broadcasts.
Transfer text: On the one hand, you can use the same type of content for many times, on the other hand, it can also play a role of mutual drainage.
Data thinking: It is very necessary for sellers to promote through any channels, cultivate data thinking, and adjust the selection direction according to the data performance of the content. Because only in this way can your marketing effect become more and more ideal.
Finally, it should be noted that podcast marketing is also a process that needs to be accumulated, so you need to be more patient.
(Source: cross-border old drivers)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
