Asia Masson added the "Customer Review insights" tab in the seller tool "Opportunity Explorer", which provides an important function for sellers to help them optimize products and improve customer satisfaction based on the data of customer comments.
Function Overview ：
"Customer Review insights" allows sellers to access detailed data based on customer comments. This data can reveal the advantages and disadvantages of the product, as well as customer expectations and needs.
Specific function points ： Comment trend analysis : Analyze the number, proportion and trend of positive and negative comments over time. Parent ASIN Insight : View customer feedback for the entire product line related to the product. ASIN benchmark : Compare customer comments and scores with other similar products in the market to understand the competitiveness and improvement space. Deep mining of themes : Analyze the sub topics often mentioned in comments, such as product function, quality, price, service, etc.
Data value ： Sellers can more accurately understand customer needs and expectations, optimize product design, and improve product quality and service levels. The seller can give priority to solving the problems most concerned by customers and provide products that are more in line with market demand.
Implementation recommendations ： The seller should regularly check and analyze the data in "Customer Review insights" to gain in-depth insight into the product and market. According to the data analysis results, formulate corresponding product optimization strategies, such as improving product design, improving product quality, adjusting price strategies, etc.
Additional preferential policies ： Amazon also provides other preferential policies to support sellers, such as the preferential plan for new product warehousing of Amazon logistics, including an average 10% return of sales, exemption of storage fees and inventory removal fees, free bulk clearing services, etc. These policies are aimed at reducing the operating costs of sellers, improving operational efficiency, and providing consumers with a better shopping experience.
Update policy of return processing fee ： Amazon also launched an updated policy on return processing fees, which will take effect from June 1, 2024. The policy charges a return processing fee for goods with a high return rate (except clothing and shoes) to encourage sellers to manage inventory more carefully, optimize product quality and pre-sales and after-sales services.
Through "Customer Review insights" and other preferential policies, Amazon provides more support and opportunities for sellers to optimize products, improve customer satisfaction, and succeed in the competitive market.
(Source: Octopus Station)
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