Father's Day is coming soon. I don't know whether the merchants are well prepared to fight against this popular festival. At the same time, along with the arrival of Father's Day, there is also the hot summer in the northern hemisphere, so we can pay close attention to the preparations in summer.
More and more "spending money" on Father's Day
Including China, the United States, the United Kingdom, France, Canada, Singapore, etc More than 80 countries will celebrate the arrival of Father's Day. On this day, fathers will be greeted, accompanied and given holiday gifts to express their love.
Although Father's Day is not as "rampant" as Mother's Day, it is still a festival that more and more people are willing to commemorate, celebrate and give gifts. According to the survey report released by the National Retail Federation and the consulting company Prosper Insights&Analytics, the consumption expenditure of American Father's Day in 2023 is expected to reach 22.9 billion dollars, more than about 20 billion dollars in 2022, Set a new record.
On average, each consumer is expected to spend US $196.23, higher than US $171.79 in 2022, and per capita consumption has also increased significantly. Among the popular product categories, greeting cards are still the most popular gifts, and 58% of shoppers plan to buy greeting cards. In addition, clothing (54%), special outings (52%), gift cards (48%), and personal care products (31%) are also popular choices.
Here are some key words of Father's Day for business reference.
I “ Fetid beauty ” It's not just mom's privilege
From the popular gift categories over the years, it is not difficult to find that clothing accessories and personal care are ranked in the top, "smelly beauty" is no longer a privilege for women's mothers, and men's fathers also pay more attention to personal image, so giving handsome shoes and clothing accessories and more practical razors and hairdressing tools are also more popular with consumers, At the same time, an interview with fathers also showed that they prefer to receive gifts that can be used daily, and some impractical gifts can easily be put aside. Businesses in Europe, America and other overseas markets can meet the change of consumption concept from the perspective of practicality when selecting products.
Let slovenly fathers become "cool"
2、 A man is a teenager until he dies
Why do men die young? An old man replied that he At the age of 75, when I saw a pile of cow dung on the roadside in the countryside, I still couldn't help but want to use firecrackers to fry it... Yes, men can never be mature, or can't keep mature all the time. Under certain circumstances, it is inevitable to be naive and show the lovely side of my heart, so 3C electronic products, gardening tools, tools and appliances Sporting goods are also very popular products, which can make fathers start to look for childlike innocence.
3、 Make good use of men's speed bumps
Audubura bananas, mending donkey hooves, washing carpets, container blind boxes, Lego shopping, survival in the wilderness, homemade villa swimming pools, sword forging competitions, restoration of old objects... Many videos marked as men's speed bumps on domestic short video platforms are also applicable to fathers in other countries around the world. Businesses can make good use of these men's speed bumps in short video marketing, Combine with product promotion, and add labels of hot topics related to Father's Day, so as to find more and more accurate audience groups.
It should be noted that Father's Day in different countries may be on different dates, not all of which are on the third Sunday in June every year, as in the United States. Therefore, when launching holiday promotions, businesses need to verify the date of Father's Day in the target market in advance, so don't accidentally make an unexpected mistake.
Warming up in summer
The summer solstice on June 21 follows Father's Day, which also marks the beginning of summer in the Northern Hemisphere. Businesses can begin to prepare in full swing. After all, with summer comes a variety of fun such as outdoors, beaches, swimming pools, parties, and travel.
Businesses need to pay attention to whether the target market is in the southern hemisphere or the northern hemisphere. After all, for the southern hemisphere, our summer solstice is the beginning of their winter.
When it comes to summer, it is not difficult for merchants to think that this is a good time to promote cool clothing accessories such as flip flops, beach pants and swimwear. Seasonal demand is the key word of the idea of selecting products in summer. Here we also summarize some directions of selecting products, hoping to give some references to merchants.
1、 Cool
Lightweight and breathable is the key word of summer clothing accessories, T-shirts, shorts, sandals, swimwear and other popular items in previous years are still hot this year. Like the previous top search term "women's summer clothes", it is estimated that they will also be on the list this year. After all, due to the greenhouse effect, the summer is getting hotter every year. When I was a child, the summer might be 278 degrees. Now many countries and regions have exceeded 40 degrees of heat, which is unbearable, Cool is the best way to win.
2、 Cooling
Global warming makes summer more and more hot, and also makes cooling and heat relieving products more and more popular. Household appliances and appliances such as sleeping mats, fans, air conditioners, refrigerators and ice makers can meet consumers' pursuit of a comfortable living environment, and will naturally sell well. For cross-border e-commerce, smaller and convenient cooling products such as handheld fans, neck hanging fans, cold stickers, cold spray, air-conditioned clothes, refrigerators and ice bags are also good choices.
3、 Travel
The summer vacation is the peak time for students and families to travel, so outdoor sports goods are naturally more popular, such as luggage, travel bags, wash bags, storage bags, bottles, tents, sleeping bags, backpacks, curtains, barbecue racks, etc. for travel, tents, sleeping bags, backpacks, sky curtains, barbecue racks, etc. for camping, swimming goggles, floats, swimming rings, air bags, quick drying towels, etc. for beach swimming pools. As long as you think enough, outdoor adventure, picnic The products needed for parties and other occasions are all choices that businesses can use their imagination.
4、 Trends
Sunscreen is an essential trend in summer. In addition to sunscreen and sunscreen spray, ice sleeves, sunscreen hats, sunscreen clothes and sunshade umbrellas are expected to sell well; Another trend in summer is the opening of major music festivals in succession, especially in Europe, such as the UK's largest Glastonbury Music Festival at the end of June, the Croatian Aegean Sea Music Festival in July, and the Faroe Islands Polar Day Music Festival. The enthusiasm of Europeans for music festivals will also be reflected on the purchase of goods, such as waist bags, sunglasses, fisherman's hats, navel revealing clothes, makeup Interesting dressing necessities such as jewelry can also be considered by businesses.
5、 Festivals
There are also some special festivals coming with summer. In addition to Father's Day, there are interesting International Flip Flop Day, International Bikini Day, World Emoticon Day, etc. Flip Flop and Bikini swimsuits are very light, suitable for transportation, and in high demand in summer, If businesses choose relevant categories, they can combine summer marketing activities with relevant festivals to promote.
Finally, remind businesses that after the midsummer of June August, people begin to prepare for the back to school season. If you are also involved in selling back to school supplies, you should also start planning marketing activities for the back to school season as soon as possible. After all, the back to school season is full of exciting reunions and expectations for the new school year, and special back to school promotions are launched in advance to students, parents and teachers in the audience, I believe we will gain more volume and orders.
(Source: cross-border Fuke teacher Feng)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
