I told you before that the POST function can increase the store conversion rate by more than 20%. See this article for details:
The secret and skill of Amazon to increase the conversion rate by 20%
Two days ago, Amazon officially released new functions about POST, compared with the previous
Previously, posts were passively exposed. High quality posts just lie there quietly waiting for being "flipped" by consumers. Now they can be more active and interactive-- -That is, the form of advertising , take the initiative to attract more attention accurately, and improve the visibility and influence of the brand.
Image source: Amazon seller's background So what's the difference between display ads and POST post ads?
Official data shows that: Compared with advertisements that only display products, advertisements that contain creative elements of lifestyle Click through rate on mobile devices increased by 40% above
Compared with the advertising activities that only promote ASIN, the posts promote Brand click rate increased by 16.3%
Data source: Amazon stores worldwide.
Compared with the traditional POST function, what sections are added to the new POST promotion function?
Image source: Amazon backstage Compared with simply posting, Post promotion Just like a "magnifying glass", the high-quality post content of brand sellers can have a more targeted impact.
Reach more Amazon advertising spaces
Brand flagship store, product details page, search page and all information flows
More accurate crowd access control
Realize targeted launch, including keyword and commodity launch, and increase consumer awareness through targeted advertising
Get more easily exposed display rankings
Ranking based on advertising bidding and predicted advertising click rate
At present, the post promotion function has been USA Station Go online, other sites have not been announced yet, but it should be fast, and Amazon has completed its brand registration in the United States Brand seller , you can try this function.
Next, let's walk through the process of POST advertising:
Step 1: Check the posts you want to promote:
Image source: Amazon seller's background
Step 2: Edit the name of the advertising campaign, preferably by POST+ASIN+Date+Bidding Name
It is convenient for subsequent optimization and budget setting.
Image source: Amazon seller's background Image source: Amazon seller's background
Step 3: Select the target you want to promote
If it is a new brand and a new ASIN, it is recommended to select the display volume. If it is a store and ASIN with some traffic base, you can choose to increase the number of page visits. And open Allow Automatic Bidding.
Image source: Amazon seller's background
Step 4 : Select ad format
Image source: Amazon seller's background Ad formats can help you create ads based on what you want to promote.
If you want to promote a unique product collection or an existing brand flagship store, please select Product set 。
If you want to increase the traffic of some brand flagship store pages, please select Focus mode of brand flagship store 。
If you want to promote a single product and increase the flow of product details page or brand flagship store, please select video 。
You can choose to promote flagship stores or commodity collections
Image source: Amazon seller's background
Image source: Amazon seller's background
The format of each advertisement is similar to that of display advertisements, which will not be shown here.
Select keyword launch or commodity launch.
Image source: Amazon backstage Launch
Advertising groups can use keywords or commodities to launch, However, both cannot be used at the same time.
use Keyword launch , you can select keywords to display your products in shopping search results, product details pages, and other advertising spaces on and off Amazon. You can enter the keywords you want to launch, or you can use Amazon's suggested keywords.
be careful: In brand promotion, keyword placement has semantic matching function. This function is not to match words, but to match words based on word meaning. This method enables you to establish a connection with more customers by displaying advertisements for search queries that have the same meaning as the target keywords, which may include the keywords themselves or the meaning of the keywords.
Commodity launch It enables you to expand the reach by launching the whole category, or achieve accurate reach by launching specific products. Category launch can be further refined by brand, price range and star rating.
Image source: Amazon sales background What is the most important role of the new promotion function of POST?
In addition to traditional functions, expand the potential customer base. This function can
low cost To test and improve the quality of advertising materials and target audience acceptance.!!!!
low cost To test and improve the quality of advertising materials and target audience acceptance. ！！！！
low cost To test and improve the quality of advertising materials and target audience acceptance. ！！！！
Important things are to be repeated for 3 times
Generally speaking, sellers will select effective advertising materials through A/B Test or multiple tests, and each test will cost twice as much. After the launch of the post promotion function, the seller can launch excellent posts that have passed the natural flow test for a second time ， Gain an effect of 1+1 greater than 2 ， Greatly reduces the cost of content testing.
tips:
video It can deepen the immersive experience of viewers, so making vertical video posts can more vividly tell the brand story, The effect of video posts will be better than that of traditional pictures. You can go to INS or other websites to see more materials of popular videos. This operation will save you more than 100000 dollars a year in advertising expenses.
Hurry up and use it.
above.
(Source: fishmeal is a nobody)
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