Add products Emotional value This has been said for many times. No matter at home or abroad, products that can bring "emotional value" to consumers tend to be liked by consumers, whether they are small knitwear gadgets, art paintings, or metaphysical bracelets Today's brand is no exception, but it is somewhat different. Please see my detailed explanation.
See a wave directly data
The natural traffic of Cape Diablo independent station is not very stable, but it can also reach 11.8K, and direct search can also account for 33%, but its paid traffic is also quite large, and paid search accounts for 32%, which is also a comparison Normal drainage mode 。
Image source: SEMrush
Image source: similarweb Its brand traffic is up to 91%, Brand awareness and influence are very good , on brand building Cape Diablo did a good job.
Image source: semrush
Energy injected into jewelry
#1
Cape
Diablo
Increase emotional value
Cape Diablo is committed to making exquisite jewelry, spreading positive energy, making the world a better place, and making products available to his customers Positive reminders , full of positive energy. This is the starting point. Each of his products will tell an energy story, explaining the meaning and energy of each gem, Increase the emotional value of the product 。
Image source: Cape Diablo official website In addition, Cape Diablo added symbols and elements symbolizing love, friendship, family and other emotions in the design, such as heart shape, infinite symbols, so that jewelry is not only beautiful, but also Convey deep feelings 。 After the jewelry is made, a special energy purification ceremony will be held, such as crystal vibration, moonlight purification and other traditional methods, so that each piece of jewelry will be given positive energy before sales. When selling jewelry, we also provide customers with a small energy injection ceremony, such as brief meditation or blessing, so that customers can feel the unique energy of jewelry. This move is welcome both at home and abroad.
The Red Sea and the Blue Ocean Track
#2
Cape
Diablo
Break through a tight encirclement
Whether it's jewelry or watches, these categories are basically "overcrowded". It's never easy to get into the game again, but Cape Diablo is very smart Combine watches and jewelry The watchband specially made for watches connects watches and accessories. Although the audience may not be as large as these two markets, the target audience is their intersection Just need This kind of consumers generally have high loyalty, clear needs and are often easier to clinch a deal.
Image source: Cape Diablo official website This kind of Red Sea Racing Track Seeks Breakthrough in Blue Ocean It is worth learning from every brand!
Diversified cooperation
#3
Cape
Diablo
Improve brand awareness in an all-round way
theory cross-border cooperation Cape Diablo can be said to have a lot of experience, and has cooperated with fashion brands to launch a joint jewelry series. Cooperate with beauty brands to launch "Jewelry and Beauty" series products, so that consumers can enjoy the discount or experience of beauty products while purchasing jewelry. Invite well-known artists, illustrators or designers to design limited edition jewelry series. Cooperate with museums or art exhibitions to show the brand's unique design and technology.
It also cooperated with environmental protection organizations to launch environmental protection themed jewelry series, and some of the proceeds were donated to environmental protection projects. Even cooperated with technology companies to launch smart jewelry series, such as bracelets or necklaces with built-in health monitoring function. By integrating technology into jewelry design, it attracts technology lovers and young consumers.
Image source: Cape Diablo official website
These "multifarious" cooperation methods make Cape Diablo Effectively expanded market influence and improved brand awareness , which is a very effective means for brand building.
The success of Cape Diablo seems to have no barriers. To sum up, there are two points, Add emotional value ， Create your own blue ocean market However, not every brand can do it, but it is still possible to outdo the blue, if you want to learn it first!
(Source: Brand Sailing Business Experience)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
