TKtalker founder 10K has five years of Amazon official work experience. In 2019, he entered the cross-border e-commerce industry. Last year, he succeeded in Amazon upper It's done More than 100 million Turnover. At the same time, as TikTok Shop The first batch of invited sellers for internal testing ， As early as 10K in 2022 Start doing Tik T Full closed loop of ok ， Good at using Amazon data Potential blockbuster model The creation of.
He said that TikTok's overall traffic dividend has not yet been fully developed, so this year is still a very good entry time. 【 How to get through the two play modes of Amazon and TikTok Shop, and better switch to other platforms of the track, you can follow the 2024 Cross border Seafarers Conference on May 30 (Ningbo)! Click to register 】
The following are Personal sharing of TKtalker founder 10K (edited):
from whole Flow end From the perspective of , first Tik T OK does not have to play content to get traffic, it still exists means The natural search traffic of shelf e-commerce, that is, we often Said commodity card 。 The flow of commodity cards is limited to search, when you When no content is done, go on the shelf Of Products yes be on the cards meeting issue Of;
secondly, video flow Explosive order Is through Self made content and talent cooperate to create, which is also at present Mainstream order issuing mode ；
Again Da Ren Jianlian, through which live broadcast and video production are carried out, mainly orders are issued also Self made content videos from experts ；
Finally, when do finish All natural flows Acquired After operation, must do Start to obtain traffic by paying, because pay Flow talent Long term stable Access to traffic.
I How to get Natural flow
At present, there are three main ways to obtain natural flow:
The first is the popular way before, when We are Tik T Ok Put on the shelf product after ， sure Bid the price relatively high, then With a big discount 's activities Trigger the platform to assign to us Weight of flow ， To obtain more Shopping Mall Natural flow ；
The second is Options Top Follow the trend, It can be queried through relevant software Choose Huode as the most popular commodity at present time Not long Single item Follow up operation 。 of course ， because This year, we can no longer deliver goods in the form of virtual warehouse packages, More or more Prepare goods for overseas testing of new products ；
Third Similar to the way Amazon keywords bury words, That is L ist ing、 self-control video Buried in the content Popular tag words to get natural traffic.
2、 How to establish a talent association
The most mainstream order channel of TikTok is "Daren take the goods", but the link of "Daren build the connection" has been very voluminous. Currently, sellers can optimize it based on the following points:
First, formulate and improve the scripts for communication with the talent, that is, optimize the opening remarks, the cooperation terms in the middle and what benefits can be brought to the talent finally, and then recommend them in batches through scripts.
Secondly, make a brand poster, which highlights the brand's hard power. Because Americans are relatively strong admirers, only when they show their own hard power can they be more willing to cooperate with you. Therefore, the way to make posters is also a more efficient way to establish a federation.
Finally, many talented people will break their promises and fail to perform. At first, it is necessary to sign some cooperation terms and agreements with them to guarantee their own rights and interests.
3、 How to play paid traffic
First, the most important thing in advertising investment is content creativity. The transformation efficiency of excellent advertising content creativity is stronger than that of natural flow content.
Second, we should have a strong editing ability to cut out useless and lengthy content and put some text descriptions on it so that consumers can quickly catch the focus of this advertisement.
Third, use the matrix method to launch advertisements. Maybe one piece of material can be divided into 20 or 30 groups, and advertising can be conducted through different crowd settings and different pricing.
At present Products that can see the effect directly are more suitable for traffic acquisition by advertising.
4、 Four step building method of popular model
The first step is to build a federation of talents. It needs communication, sending samples, and shooting videos. Therefore, it is necessary to do it at the very beginning, quickly form cooperation with the talent, and accumulate link weights and a large number of materials for later advertising.
The second step is to select talents. It is recommended to quickly select ten thousand qualified talents within one month, and then carry out precise association building There are about 300, and the number of long-term cooperation talents is about 50. The 300 talents of Precision Alliance can carry out preliminary cooperation, and finally retain 50 talents with good results and train them to become long-term brand cooperation talents.
The third step is to extract the burst point. When we get the talent material, we first need to find out which videos have become the best sellers through the data distribution tool, and then further study the data of each frame of the best sellers' videos, extract the best sellers' points, and then put advertisements in the second moment to stretch the traffic by paying for streaming.
The fourth step is data recovery. TikTok is a very complex traffic platform, with many different traffic channels, so we must do a good job in the overall data analysis, which includes natural traffic, commodity card traffic, paid traffic, reached people traffic, and even live streaming traffic sources. Then we can deduce and optimize according to the data to open up all the traffic channels of the whole link, In order to better reproduce the successful mode.
In conclusion, TikTok officials definitely hope that merchants can use paid advertising to obtain traffic and make money. So in the long run, it will be more and more difficult to obtain natural traffic. Therefore, brands must pay attention to advertising and increase investment in advertising.
(Source: Hugo Cross border Editorial Department)
