In 2022, exports to developed economies such as Europe and the United States will grow steadily, and the scale of emerging export markets (Southeast Asia, the Middle East and Latin America) will increase rapidly. In 2022, the United States will take up 34.3% of the total, ranking first for a long time, and the United Kingdom will take up 6.5%. Southeast Asian and Middle Eastern countries have gradually become China's top ten exporters, among which Vietnam, Thailand, India and others are among the top 10 cross-border export e-commerce companies in China for the first time.
In 2022, the top three cross-border export B2C categories will still be clothing, shoes, 3C electronics and traditional home furnishing, accounting for more than 60% in total.
The cross-border market scale of Chinese apparel has grown rapidly, and the business development space is broad. Among them, the supply chain has become the top priority of cross-border apparel industry development! In the short term, traffic marketing, and in the medium term, logistics/channel expansion, supply chain capacity determines long-term development!
At the same time, according to Sullivan's data, in 2020, the scale of clothing category in China's cross-border e-commerce export B2C market reached 576.3 billion yuan, with a year-on-year growth of 56.17%, accounting for 25.20% of the market scale of all B2C export categories, becoming the main B2C export category of the year.
TEMU platform strategy and development
1. Platform Introduction
TEMU helps brand cultivation and enables small and medium-sized foreign trade enterprises to go to sea easily by simplifying the cross-border sea going process, lowering the threshold for foreign trade, and broadening the order channels.
Since its official launch in the United States in September 2022, TEMU has penetrated more than 100 manufacturing industrial belts in China, promoting High quality manufacturing products have entered more than 50 countries and regions in North America, Australia, Europe, Asia, etc.
So far, TEMU has carried out business in 51 countries around the world, and plans to open 2 to 3 new sites from the end of May to June this year. [Quickly settle in Temu semi trusteeship, which can（ Click to register ）May 30 Ningbo Cross border Seafarers Conference - Four Little Dragons at Sea]
2、 Highlights of the platform after its launch
It is worth noting that TEMU has only been online in the European market for more than ten days, among which the UK, Germany, Spain, the Netherlands and Italy ranked first in the App Store national shopping list.
According to Similarweb data, as of December 2023, TEMU has 467 million independent visitors, ranking second in the world.
The rapid growth of sales has opened up reliable sales channels. The daily sales of some single products are 10000 pieces, and the daily sales of some single stores are 30000 pieces. In 2023 and 2024, the Super Bowl advertising will be launched for two consecutive years, and the TV advertising will cover 100 million users.
All kinds of products cover the world of Unicom and sell well all over the world.
3、 Analysis of platform cooperation mode
·Non semi managed mode
·Semi custody mode (overseas principal to principal)
① Investment target:
There are overseas warehouses&there are spot goods in overseas warehouses&businesses that can fulfill the contract.
② Main cooperation modes:
-Merchants have overseas warehouses and stocks in warehouses, and the platform is directly put on the shelves for sale;
-Merchants' statement on the platform+supply price, and the fixed sales price of the platform;
-The platform undertakes advertising, customer service, sales and other links;
-Merchant's independent delivery and post return and replacement services;
-The store deposit is 10000 yuan without activity deposit.
In 2024, TEMU will seek new development opportunities and blue ocean markets, and continue to promote the development of the global cross-border e-commerce industry.
Cover source: Tu Bug's creativity
(Source: Hugo Cross border Editorial Department)
