There are many volumes in the cross-border clothing market. If you want to make a breakthrough in the Red Sea, you can only find another way, such as—— Motorcycle clothing Compared with yoga clothes and bicycle clothes, he is more niche, but the unit price is high, the group is fixed, and there is a large gap. Today, we will deeply analyze an independent station that can meet the needs of "motorcycle enthusiasts"—— Riderich
Independent station analysis
#1
Riderich
Web Design
The natural monthly visit volume of Riderich independent station is very stable, and as a Vertical independent station The 4.6K natural access is very good.
Image source: SEMrush Brand traffic is up to 100%, High brand awareness 。
Image source: SEMrush Its natural search keywords include both brand words and product words. It can be seen that Riderich did not neglect the promotion of product content while focusing on brand building.
Image source: SEMrush Now look at web design
Overall, it is mainly dark, Very strong visual impact 。 The first screen of the website is dominated by videos. A group of people wear Riderich's clothes and ride motorcycles through the streets. The image is full, which makes the audience yearn after watching it.
Image source: riderich official website
Find your niche market accurately
#2
Riderich
Improve product matching
In recent years, the whole clothing industry has been convoluted like a storm, but Riderich has been able to Find your own niche market , focusing on providing professional clothing and accessories for motorcycle enthusiasts.
Riderich's success is not accidental. Its founder is a motorcycle enthusiast. He built a brand focusing on motorcycle lifestyle clothing with his love as the starting point Segmented market positioning enables them to deeply understand and meet the needs of specific groups So that The product has a high matching degree with the audience 。
Increase product added value
#3
Riderich
Enrich the audience's riding experience
Riderich's products seem to be just clothes, but you can see from his official website that they The soul injected into the product , music with street feel, matching with motorcycle clothes with personality, passion shuttles through the streets, The addition of music and street culture makes Riderich's products more tonal and more attractive to the audience.
You can feel the freedom and passion from product descriptions, photography styles, and their Facebook and Instagram accounts, A sense of empathy.
Image source: Facebook
Image source: Instagram With the addition of art and music, the product is not only a product, but also an attitude, an idea, and a pleasure, so as to provide motorcycle enthusiasts with a rich riding experience.
Delicate writing
#4
Riderich
Show unique brand temperament
Look at Riderich's introduction of his brand spirit on Facebook -“ Two Wheels. One Love ”, means, Two wheels, one love The characters with temperature are like a shining beacon, illuminating every motorcycle enthusiast.
Image source: Facebook More interesting is his brand name "Riderich". The official website explains that“ Ride the rich ”, which means that as a rider, whether you are racing, stunting, tearing on the street, or just receiving some two round treatment during cruise. It's you It brings richness to cycling 。
Image source: riderich official website Through such exquisite words, it conveys its unique brand temperament, Won the resonance of motorcycle enthusiasts 。
Ride Rich has won a very targeted niche market. In addition to his in-depth understanding of the market, accurate grasp of consumer demand and profound understanding of products, he has a place in the treacherous market. His successful road is worth learning for every e-commerce person!
(Source: Brand Sailing Business Experience)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
