In recent years, with the traffic opportunities provided by the TikTok social media platform, many niche categories have received very high attention, which has directly led to the birth of a number of small brand businesses in niche areas.
As recently, it seems to be an unexpected category—— Tattoo care products He got very high attention at TikTok.
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Non permanent tattoo stickers became popular TikTok, Merchants made 58000 euros overnight
"Use two weeks of tattoo time to test your idea of tattoo."
In the middle of last month, a short video with the above title became popular in TikTok. In just a few days, the video has received 10.7 million broadcasts and 177000 likes, with nearly 3000 user comments.
The account @ easytatt that released the video is a niche tattoo brand, which shows the brand itself as a "non permanent tattoo" product.
In this 15 second video, the blogger quickly aroused the interest of young netizens and stopped to watch and leave comments with just a few words of text and effect, accompanied by a popular background music.
"This is a good idea. People will never regret tattooing again!"
"After reading it, I think it can make people like me who are afraid of needles" experience "the tattoo effect, which is very cool!"
"Imagine, on my 50th birthday, my husband suddenly found that there was a tattoo on my back, what would be the expression haha"
In the video comment area, all the messages are affirming and appreciating the product. Of course, there are many users eager to buy this product.
According to the data, EasyTatt It is a small brand enterprise founded in Australia, mainly providing "temporary permanent tattoo" products and services.
It is understood that EasyTatt's Non permanent tattoo sticker The ink used is made of 100% soybean organic ink. The product does not harm the skin, and is waterproof and sweat proof. The tattoo pattern can maintain color fastness for about two weeks, which can meet the display effect of users' contrast tattoo in design, size and body position.
In addition, the official website of the brand also provides more than 7000 tattoo patterns for users to choose from. Users can also upload their own design patterns to EasyTatt website, and will mail the tattoo patterns back after payment.
With TikTok's high interactivity and large user base, EasyTatt has also been rewarded handsomely. According to foreign media reports, EasyTatt made 58000 euros overnight.
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The death of his brother gave birth to entrepreneurial ideas, With TikTok, annual income of AUD 1 million
In fact, there is an unknown story about the original intention of the brand.
In 2017, the founder of the brand, Tolley, came up with the idea of creating EasyTatt because his brother Paris died.
At that time, Tolley wanted to use tattoos to remember his relatives, but it was difficult to choose too many good memories together. He wanted to design and make a product that could test the effect before tattooing.
A few months later, EasyTatt was officially founded and launched a non permanent tattoo sticker.
In order to attract more young target customers aged 20-35, Tolley started to focus on common advertising channels such as Meta and Google, but the effect was a little unsatisfactory.
With the recommendation of friends, TikTok has become one of the key marketing positions of Tolley, The brand image is strengthened and its influence is expanded mainly through investment advertising and content creation, so as to quickly ignite the brand popularity.
For TikTok's help to the brand, he once said: "TikTok for Business is an important catalyst for our brand development, and it also helps us build confidence in developing creative strategies. ”
Figure/ EasyTatt official website
After careful operation, its TikTok account @ EasyTatt now has 1.276 million fans, 653000 users like it, and many popular videos with millions of hits have been broadcast.
For example, in the middle of October last year, a "semi permanent tattoo paste effect display" video released by the account received more than 7 million broadcasts, and almost half of the replies from the comment area were willing to buy.
My brother found that in order to increase exposure and better expand brand awareness, Tolley has his own understanding of content marketing.
Music Selection Part I , EasyTattMore Select popular songs This can not only attract the audience's attention, but also increase the overall focus of the content, because users will watch the video repeatedly because they like a song.
And in Duration , their Basic video content Control at about 15s On the product display, the comparison before and after the semi permanent tattoo is highlighted. The subtitles are changed every 2-3 seconds, mainly involving the main keywords related to the product. The content is concise and to the point.
last Content creation In addition to the product introduction, Tolley also released a series of Behind the brand story , and will Add some unexpected humorous turns come Create interesting videos This way can not only bring people closer, but also make users share and forward interesting and resonant content.
In addition, in the video, by asking questions or providing an interesting information that can engage the audience, Stimulate audience message interaction It is also a way that Tolley does most, and can often achieve good results.
It is understood that although the EasyTatt brand team has only seven people, However, the turnover in 2023 will exceed AUD3.6 million, 40% of which will come from TikTok.
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Non permanent tattoo products have great market potential
In the current digital era, the niche market is As a new front for brand growth, TikTok not only provides merchants and creators with rare access to traffic exposure, but also directly reflects the huge commercial potential of some fields, such as EasyTatt's Non permanent tattoo sticker Is the best example.
In recent years, tattoos have gradually been regarded as the mainstream in subcultures. As a unique way of aesthetics and self-expression, tattoos are loved by young people. Especially in North America, millennials have a strong desire for tattoos.
On the other hand, the popularity of social media such as TikTok has also accelerated the normalization of tattoos.
On TikTok, the tattoo related topic tag # Tattoo Trend has 216 million posts, and the keyword tag # tattoo has 14.4 million posts.
Under these topic tags, almost all young users who love fashion and pursue their own individuality are gathered to share the use effect of tattoo products.
The surge of audience groups often produces various pain points of demand. According to the data of overseas institutions, A quarter of Americans regret not being satisfied with the tattoo effect.
EasyTatt just got involved in this market field. By skillfully using TikTok, combining creative visual content and streaming skills, it successfully achieved brand popularity with a "non permanent tattoo ink" product, successfully attracted the attention of many young people who love tattoos, and achieved a magnificent counterattack from "white card" to "top stream".
Therefore, it may not be difficult for overseas merchants to combine their own product characteristics and market conditions, find out the pain points of niche category demand, and then use TikTok advertising and talent content for marketing, so as to open the road of overseas gold mining.
Cover/Graphic Creativity
(Source: Cross border Love Brother T)
