At present, cross-border e-commerce is facing huge challenges, and its operating environment is becoming increasingly complex. However, this complexity can be attributed to two core elements: buy and brush. Merchants aim to increase sales, improve product ranking, and thus enhance the weight of products by conducting sales transactions or replenishment operations.
The growth of sales volume and the accumulation of commodity evaluation are not only dependent on natural purchase. The naturally generated sales volume, the traffic attracted by advertisements, the purchase volume brought about by promotions and second killing activities, and the comments left by customers are all important components. However, in addition, there is another operation through specific tools or software, which we call evaluation or replenishment. They can also bring sales and evaluation growth to businesses.
Image source: Tu Chong's creativity In the limited market resources, how to seize more market share has become the focus of every enterprise. If the evaluation supplement can bring real benefits to the enterprise, why not try? Although some people choose to adhere to natural growth, the road is often long and difficult. Evaluation, as a business strategy, if skillfully used, will undoubtedly bring more opportunities to enterprises.
However, the resource quality of the evaluation circle is uneven, which also makes many sellers more inclined to build their own number evaluation system. Self support account, that is, the seller cultivates and manages multiple buyer accounts by himself, through which he can write good reviews for his products. But to achieve this goal, the key lies in how to make the platform think that these accounts are real buyers.
First, the authenticity of the environment is crucial. The platform can identify the hardware and software information of the device through various parameters, including IP address, device model, region code, etc. In order to disguise as a local user, the seller needs to set these parameters locally to ensure the authenticity of the data.
Secondly, the legitimacy of the account cannot be ignored. If the registration information of the account has been used by others, it is easy to be identified by the platform and trigger the risk prompt. Therefore, the seller needs to ensure that the registration information of each account is new and legal.
Finally, the weight cultivation and order placement skills of the account are also key. The newly registered account should not be placed immediately, but needs to be maintained for a period of time. When placing an order, the seller needs to simulate the shopping behavior of the real user and follow the local shopping habits to improve the weight and credibility of the account.
However, it is not easy to realize the evaluation of self-supporting number, which requires certain technical threshold and professional knowledge. Therefore, it is suggested that the seller should make full research and preparation before trying, or seek professional help and support. Only by mastering the ability to solve risk control can we go further and more steadily on the road of evaluation.
(Source: Alan talks about cross-border)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
