But if you want to make a blockbuster, you must first learn Disassemble the best money 。
If you dismantle enough, you will naturally find out the routine of the best sellers. Similar to reading, reading a book a hundred times shows its meaning.
Image source: Amazon
Image source: Seller manager
2 months on the shelf, Reach the first category , more than 800 kitchen categories ， Daily average: 300 orders, Critical talent fourteen How did you do it?
Next, let's disassemble it step by step.
Let's take a look at the flow structure:
At the initial stage of the launch, the traffic is basically advertising traffic. As of today, it is basically natural traffic.
Image source: seller wizard
This is the flow structure at the initial stage of launch:
Image source: sif
This is Flow structure at the beginning of May:
Image source: sif
This is the deadline Flow structure on May 23
Image source: sif
He drove Of the 48 advertising campaigns, only SP advertising, without SB and SBV advertising, seems to be the sellers burning keywords.
Image source: sif
Image source: sif
In front of the previous frame 10 days, It can be seen that when the product was first launched, it was purely driven by advertising; So the traffic is all advertising traffic, and basically all keywords are burned, and the keywords are precisely positioned,
An advertising group only puts one search term, which is basically to use a single word for blocking.
Image source: sif
Keep the advertising position at the front all the time. The advertising position promotes the ranking of keywords and drives the natural ranking. The seller must have made a lot of efforts to check the position.
Image source: sif
Image source: sif
reach At the beginning of May, the natural ranking of keywords increased, and sellers reduced their advertising spending, which was basically based on natural traffic.
Image source: sif
In addition, the seller has made a very profound study of his keyword vocabulary, and he knows which words are easier to get AC Bid and HR Bid. In the later stage, we expanded the flow through a large number of precise keywords and long tail keywords.
In Listing, there are corresponding words, The advertising method also focuses on the small number of competing products and certain purchase quantifiers.
Image source: seller wizard
Image source: seller wizard
Let's look at the comments again:
They are basically VINE comments, The stars in the VINE comments are all full marks, which cannot be excluded existence People have customized the VINE comments for service providers. Of course, the quality of the product itself is very good, and the comments are basically 5-star.
Image source: Amazon
Look at him again Pricing strategy: once the ranking drops, the price will be cut immediately And stabilize the conversion rate. In case of ranking decline, the price will be reduced.
Image source: seller wizard
Let's take a look at his page layout
A+is ordinary A+, without advanced A+
Look again at the market volume:
Image source: seller wizard
From the perspective of market capacity, the market capacity is relatively large All 15 of them have 10K+sales, and the number of comments on this product is not high.
Channel outside the station: no traces outside the station are found
To sum up, the main reasons for this product explosion are By advertising There are many accurate checkpoints, and the product market demand is high. If the page can be optimized and improved, the star rating of the comments can be maintained in the later stage, I believe that the sales volume should reach a higher level.
above.
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(Source: fishmeal is a nobody)
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