This article is about suggestions and analysis of cross-border e-commerce gardening selection. Gardening has always been popular in the United States, especially in spring and summer. In 2023 55% of American households They are actively engaged in gardening activities. They regard gardening as a pleasant and substantial pastime, which is a way to spend time at home and maintain work efficiency. In addition, the United States will be the largest importer of horticultural tools in the world in 2022, with an import volume of 524 million US dollars, nearly three times that of Germany, which ranks second.
What gardening tools are popular in the US market? Why? We made an inventory of popular cross-border e-commerce gardening options based on feedback from the Internet and sales data. Let's look at them together:
Cross border e-commerce gardening options: multi in one gardening knife
The highlight of this gardening knife is that it has Excavate, cut, measure and transfer seeds/soil And other functions, from Nisaku, a Japanese professional gardening tool brand. Amazon sells for $19.99, with a monthly sales volume of about 3400+.
Speaking of gardening knife, the blade is serrated on one side and smooth and sharp on the other, which is suitable for cutting hard dead branches and soft/brittle rhizomes respectively; The middle part of the blade surface is slightly concave, which is convenient for inserting soil for digging and shoveling operations; It has its own scale to facilitate the confirmation of the buried depth in the soil when planting roots; Users A set of workflow can be completed with a knife There is no need to switch between pruning scissors, machetes and shovels, which saves the cumbersome carrying and storage.
In terms of material, the blade is made of stainless steel, which can prevent rust in wet environment. The wooden handle is fixed by metal rivets, which is stable and anti loose. From the perspective of consumer feedback, Solid quality It is also the reason why this product is popular. One comment said that it has not been deformed or decayed in the outdoor garden for three years.
Cross border e-commerce gardening options: strap storage bag
This product can Tied to a barrel or waist The storage bag of is composed of a belt with velcro and two large pieces of cloth, including nine deep pockets and two small pockets, which is convenient for carrying multiple tools at a time, storing them in an orderly manner, convenient for access and storage.
Sometimes a gardening job involves a variety of processing methods, which inevitably requires the assistance of multiple tools. Tie the storage bag on the outside of the barrel, and lifting the barrel is equivalent to carrying a toolbox, which can hold all the tools needed for a gardening job at one time, Avoid running back from outside 。 Compared with the tool box, the storage bag is lighter, easy to clean, and can be hung on the wall for storage without occupying floor space.
As a reference for cross-border e-commerce gardening options, this brand is not the only one selling similar products on Amazon. This storage bag on the picture costs $16.99. It comes from Fiskars, a Finnish company founded in 1649. In addition to gardening supplies, its product line also includes children's scissors, school tools and sewing tools, and it is sold to more than 60 countries worldwide.
Cross border e-commerce gardening options: wireless electric lawn mower
A cordless hand-held mower, Amazon sells for $39. The product positioning is very clear ——The only lawn mower for small garden families or supplementary equipment for large garden families. The utility model has a 2-in-1 blade, which can be quickly converted from a lawnmower to a hedge machine; With a weight of 1.13kg, it will not be too laborious to hold. The handle is ergonomically designed and easy to control and operate.
Considering the national conditions, Weeding is the most hated gardening job in American families (Data released by Today's Homeowner in 2024). Therefore, many families will try more than one weeding tool until they are satisfied. Many people mentioned that the battery of this product is very durable and can be used in the yard all day, so they are very willing to recommend it to friends and neighbors.
This product comes from Sun Joe, which is an economical gardening tool manufacturer. Its good reputation and high cost performance make it a well-known brand in the United States.
Cross border e-commerce gardening options: two in one gardening stool
Need to handle Low plants The sponge pad on the gardening stool is lowered to the lowest level, which is a kneeling pad with handrail for kneeling position, and it is convenient to support by force; handle Higher plants When the height of the sponge pad is raised, it will become a seat plate for sitting posture. One side of the stool is equipped with a storage bag to store commonly used tools; It can be folded into a flat shelf for easy storage.
This two in one gardening stool was invented for those Knee damage or leg inconvenience To help them stop, work and move smoothly in the garden. Statistics in 2024 shows that among Americans who are interested in gardening and plants, people aged 50-64 account for the highest proportion, about 30%, followed by 30-19 years old, accounting for about 23%. Gardening is indeed an aging hobby, which is a point of concern when selecting cross-border e-commerce gardening products, so gardening tools with aging design are more popular,
It is worth noting that some people in Amazon's comments on similar products mentioned the problems of unstable sitting and wear and rust of moving parts, which affect the use experience.
Cross border e-commerce gardening options: metal land insertion labels
For novice gardeners, record It is a very necessary task, and information such as plant name, planting date and watering/pest control frequency is crucial. Inserting the ground label is the simplest tool to solve the problem of information recording.
Compared with labels made of wood or ceramic, the biggest advantage of metal labels made of stainless steel and aluminum is erasable characters. When this plant no longer needs to be marked, it can be moved to another plant after the old information is erased Reuse ； Secondly, the metal will be more durable and won't crack or fade when exposed to the wind, sun and rain. The design of two feet is easy to insert into the soil and stand stably. The 30 pack Amazon sells for $17.99, less than $0.6 each.
With inflation, the heat of gardening will continue to rise, and the demand for gardening supplies will naturally rise. At present, there is a view in the United States that "gardening of vegetables and fruits is a new inflation fighter", and more and more Americans are turning to Plant fruits and vegetables in your backyard to save food expenses ； With the rising cost of food in 2024, more than 70% of garden lovers plan to plant more plants and expand their gardens in 2024. Statistics show that planting a garden can save thousands of dollars every year.
The above is all the contents of the overseas marketing of cross-border e-commerce horticultural options of Investida, hoping to provide inspiration for cross-border sellers. Interested friends can go to the official website of BigSpy to select advertising products and search for more material inspiration. You can log in for free without downloading.
(Source: cross-border e-commerce notebook)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
