It's called three points Operation, seven points Selection and selection skills have always been a compulsory course for e-commerce sellers. Good choice The GMV of the store will be determined directly. Before selecting products, it is necessary to investigate and analyze the purchasing power, purchasing tendency and consumer habits of the target sales area in advance. The difference of regional culture and consumption view will directly lead to the difference of purchase behavior. This article roughly divides the sales region into three regions: European market, North American market and Southeast Asian market. Briefly introduce cross-border e-commerce in various regions sell Home selection skills.
Photo source: Detailed Mall 1、 European market characteristics:
① More emphasis on commodity quality: Since most of Europe is developed countries or regions, consumers have significantly higher purchasing power and are generally willing to pay higher prices for high-quality goods. Therefore, operating e-commerce in Europe needs to pay attention to the quality of goods, strictly control the details of goods, and yes Many consumers are willing to pay for it.
② Focus on health and environmental protection: In recent years, most regions in Europe have begun to pay attention to environmental protection due to the influence of mainstream media. Health is also one of the important considerations when choosing goods, so organic food, natural skin care products and environmental protection products are very attractive to the European market.
③ Focus on festivals: Most parts of Europe have the habit of giving gifts to each other during major festivals, which is used to contact and enhance feelings. They generally have the habit of buying exquisite gifts before major festivals, and businesses can put some high-quality and practical goods on the shelves in advance according to the festival date.
2. North American market characteristics:
① Consumption bias on-line 、 Mobile: With the rise of e-commerce industry and the increasingly convenient mobile network, North American consumers prefer to browse and place orders on online shopping platforms.
② Pursue quality and cost performance: North American consumers will pay attention to both the quality and cost performance of goods. When choosing goods, they will care about the quality, function and practicality of goods. Products with high praise rate and good reputation will attract them more, and they usually choose some products with brand awareness to place orders.
③ High personalized demand: North American consumers are increasingly paying attention to personalized consumption and pursuing unique and novel goods. When selecting products in the North American market, businesses can take personalized needs into consideration.
3. Southeast Asia market characteristics:
① Price sensitivity: Although the purchasing power of Southeast Asian consumers cannot compare with that of European and American markets, the market demand for cost-effective goods is still very high. Most consumers are sensitive to the price. Some promotions such as discounts and coupons in the store will attract many consumers to buy in the store. As long as the price is favorable, there will be a market.
② High brand trust: consumers in Southeast Asia have high trust in the brand. They prefer to buy products of well-known brands, and generally believe that the quality of these brands will be more guaranteed.
③ Cultural factors have a deep influence: Cultural factors in Southeast Asia have a profound impact on consumption habits ， Some commodities covering local cultural belief elements will have a certain market, and in some festivals or celebrations, the demand for some specific commodities will increase significantly.
(Source: detailed distribution)
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