How Amazon merchants optimize listing
1. Picture optimization
（ one ） Picture price When the buyer looks at the picture, the first thing he sees is the price. It is recommended to refer to the top 100 products of the same kind. Refer to the sales, comments and price range of five-star rating, and then write the appropriate price on the picture. Mark the original price and discount price of the product in order to stimulate customers' desire for impulse consumption.
（ two ） A good picture is worth a thousand words Main diagram+function diagram+structure diagram+product features. High quality, original and unique pictures can not only obtain more platform traffic, but also make consumers have the impulse to buy. If you don't know how to take photos, the seller can go abroad to find a special platform to take photos.
2. Lower the price Price is an eternal topic and means. If the price has a competitive advantage, the ranking will naturally be higher. When the product displayed on Amazon's homepage is the same as the seller's product, it is advisable to set the product price slightly lower on the premise that it is not lower than the actual price of the product. However, when the ranking is higher, the seller can gradually increase the price of the product. The premise is that the seller has profits.
3. Product evaluation Product evaluation is crucial to ranking. The more favorable comments, the higher ranking. How can sellers get more favorable comments? The basic premise is the quality of products. High quality products are the only way to get good reviews. Secondly, the seller should have a good customer service to provide high-quality shopping experience for the seller. The buyer should actively and timely answer the questions. Product packaging should be careful and pay attention to express delivery. If you do these three things, the seller's service is already very good.
4. Improvement of conversion rate The conversion rate depends on the flow, and improving the conversion rate is also to improve the conversion rate of the flow. The flow is divided into internal flow and external flow. Internal traffic mainly involves two aspects: keywords and paid advertisements. The outflow is more through social media, such as Facebook, Twitter, and so on. Ask them to publish some soft articles to promote brands and products, and the ranking can also be greatly improved.
5. Five point description optimization
（ one ） Starting from the buyer's comments, extract the key points of the buyer's needs in the Bullet point.
（ two ） Take the essence, discard the dross, and refer to the special selling points of big sellers.
Amazon business How to avoid infringement
In order to ensure the regularity of supply channels, it is necessary to prevent possible infringement of products in the supply chain when selecting products. Understand production capacity and production qualification, and eliminate imitations and fakes. If you find that a product has someone else's trademark, you'd better check the trademark website first. Once the trademark is found to be valid, the trademark subject is not your supplier, and the supplier cannot provide you with a power of attorney. At this time, it is recommended not to sell this product.
As an agent, the seller Amazon We need to obtain the official authorization of the brand trademark before we sell products of a certain brand on the and publish Listing. It should be noted that only trademark holders are qualified for brand authorization. Some agents are not qualified to authorize other sellers who open stores in Amazon. The Seller can use the trademark legally only after obtaining the official authorization of the trademark holder.
It is suggested to use original pictures, text descriptions, listing titles, and keywords in Searchterms when publishing Listing, and no other brand names.
When setting the store name, pay attention to whether there are trademarks registered by others in the store name. Do not copy other well-known brand names, nor use brand names that easily mislead buyers.
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(Source: Seagoing Notebook)
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