preface

lately Several years, at home and abroad “ Riding fever ” Trends Growing, relevant industries usher in development opportunities ， Has swept through many Related categories.

And Cycling It is E-Bike, one of the most popular brands to go to sea today, which is hot as can be seen from the financing market. Nearly 30 E-Bike brands have been successful in financing for many times, and they are often hundreds of millions. Tencent and other big companies are betting, and Sequoia, senior collar and other venture capital are in pursuit.

yes One From Shenzhen brand ， Just pass Sales and E-bike Related mobile phone holders Make 500 million sales ， Steadily ranking first in Amazon mobile phone handlebar bracket BSR, It is the Chinese mobile phone bracket brand—— Lamicall 。

On Amazon, Lamicall followed E-bike's popularity Has A niche piece, but Sold 2% in the past month w +Single. At the moment when the popularity of cycling has declined, it can still sell 20000 yuan a month, but its sales performance will not be poor at that time.

Lamicall yes How to catch E-bike Hot to make explosive accessories ？ What did you do right in this heat? Explore together Lamicall Of Let's go to sea!

I Grab E-bike degree of heat , cut into cycling category

stay Search the mobile holder on Amazon, and you can find that the sales of many products can reach thousands or even tens of thousands. The first Lamical mobile phone holder is called the strongest by peers.

Relying on more than 10 years of independent research and development experience and mature supply chain system support ， Lamicall products cover mobile phones, laptops, tablets, smart watches and other desktop/floor/portable brackets, cycling, car, running, fitness, outdoor and other sports brackets, as well as storage, charging and decoration 3C accessories, which can be widely used in business offices, indoor leisure, games and entertainment, outdoor cycling, tourism and other scenes 。

actually At the beginning, Lamicall's main products were mobile phones and tablet holders, but its scope did not extend to mobile phone holders for outdoor cycling.

But after 2020, E-bike The upsurge, Demand surge ， Lamicall keenly caught the market trend and launched the mobile phone bracket for cycling ， The support products launched are mature in technology, light and stable. Once they are put on the shelf, they will be loved by a large number of cyclists. This decision not only meets the needs of cyclists, but also brand Open new market opportunities.

Lamicall first made an in-depth analysis and positioning of its target market, identified cycling enthusiasts and consumer groups who need mobile phone brackets as the main target customers, and designed and launched mobile phone bracket products that meet the market demand according to the needs and preferences of these customers.

Moreover, Lamicall pays attention to product quality and design ， Its mobile phone bracket for cycling has been widely praised for its excellent stability, compatibility, comfort and waterproof performance.

500 million sales from E-bike accessories? What did Lamicall do right when he went to sea? Image source: Amazon screenshot

Thanks to the popularity of mobile phone racks, It also drives the sales growth of the original accessories of the brand ， In addition to mobile phone bracket products, Lamicall's other product lines have also achieved good sales results on the Amazon platform.

II DTC And social media marketing strategy

Lamicall didn't give up on the independent station Layout with overseas social media 。 In addition to products, Lamicall's independent station also added user comments and Social media Sharing interface ， This not only brings the relationship between the brand and users closer, but also allows users to spontaneously share products on social media Lamicall stay Social media has expanded its voice.

500 million sales from E-bike accessories? What did Lamicall do right when he went to sea? Image source: Lamicall official website

In order to attract more users to the independent station, Lamicall has also formulated a brand alliance plan. As long as other users are invited to comment on the website or recommend Lamicall products on other social media platforms, stay Recommended link Complete order , users can Obtained Take 10% commission.

It can be found under its independent station, Lamicall is overseas The layout on social media has also made great efforts 。

Lamicall realized that overseas Social media Marketing Importance to the brand: diversified social media marketing methods are adopted when promoting the brand ， Build a brand social media matrix in an all-round way by combining different social attributes of major social media platforms. Lamicall is TikTok、 Youtube、 Instagram、 Facebook has its own account, through these platforms to promote products and interact with users.

500 million sales from E-bike accessories? What did Lamicall do right when he went to sea? Image source: TikTok screenshot

Lamicall uses TikTok platform traffic to establish an official brand publicity account ， We also received 158000 subscriptions, On the official account The content released is also short videos related to products, Show product details and Cooperation with KOL online celebrities Of The product is used in the cycling scene Video is more conducive to building brand image 。

500 million sales from E-bike accessories? What did Lamicall do right when he went to sea? Image source: TikTok screenshot

By searching in TikTok Lamicall , you can also see Lamicall and many KOLs Internet celebrity There has been cooperation and linkage ， This increases user stickiness and loyalty product Professionalism and reliability Of extension And provides practical value and interactivity 。

Lamicall will also be here Other overseas social media Cooperate with KOL, stay Medium and long video platform Marketing of Lamicall on YouTube strategy It focuses on jointly publishing evaluation videos for online celebrities 。

500 million sales from E-bike accessories? What did Lamicall do right when he went to sea? Image source: YouTube screenshot

And Other brand supports transverse compare Of Through the test and evaluation of various life scenes and extreme cycling scenes, Lamicall reflects its strong product capability as a new brand of cycling category, which has attracted a wave of attention among cycling enthusiasts.

Haimaguan brand

Lamicall's success story Tell us to Pay close attention to market trends and seize opportunities ， this about brand Your success is critical. Lamicall grasped the accessory needs of E-bike users by correctly judging the trend of the air outlet, and found its first bucket of gold on the E-bike track. As Sailing brand You can draw inspiration from Lamicall's experience and apply it to your own business.

The above advertising materials are collected from public information for research and analysis only, and the relevant copyright belongs to the original author.

(Source: HM Ocean)

The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.