Lazada&Shopee Category Overview
Beauty: cosmetics, skin care products, tools, hand and foot care, bath supplies
Health care: personal care, medical equipment, health care products
Global beauty and health care market scale growth trend
Image source: Shopee platform
Non brand & Brand seller market recommendation
(1) Non brand seller
Preferred sites: Philippines, Vietnam
Reason for recommendation : Large market size, fast growth, outstanding performance, high acceptance of non brand products, high price sensitivity, style biased towards Japan and South Korea
(2) Foreign trade brand
Preferred sites: Philippines, Vietnam, Thailand
Reason for recommendation: Mature market, large size, high acceptance of domestic brands, more activity resources and subsidies, and high acceptance of high passenger single brand in Thailand
(3) Tmall brand
Preferred sites: Malaysia, Singapore, Taiwan
Reason for recommendation : ① The overall customer price is high and the profit space is large, which is suitable for brand sellers to expand ② There are many Chinese, and the market has a high awareness of Chinese brands. In the early stage, the market can be opened by copying successful domestic explosives ③ In the later stage, the market in Thailand and Vietnam can be expanded through localized customization
1. [Beauty and health care] category opportunity: large size and fast growth of cosmetics, beauty tools and skin care products are the development focus
Image source: Shopee platform
2. [Makeup] opportunity for category segmentation: high growth of the whole category, great opportunity for facial makeup and color category, can focus on making efforts
Image source: Shopee platform
3. [Skincare] opportunity for category segmentation; High growth in all categories and strong market demand, cross-border sellers can focus on
Image source: Shopee platform
(1) Popular cosmetics products; Eye makeup, lip makeup, base makeup, makeup removal products
Image source: Shopee platform
(2) Hot selling skin care products: face cream, essence, facial cleanser, sunscreen
Image source: Shopee platform
（3） Hot selling products of beauty tools: beauty tools, hairdressing tools, beauty instrument, hair removal instrument
Image source: Shopee platform
[Three development directions of beauty and health care]
Re timeliness: optimize the collection and delivery process to improve the delivery timeliness
Focus on content: The number of live broadcast orders has risen rapidly, becoming the main growth engine of FMCG. Short videos have gradually taken off, with unlimited potential in the future
Heavy brand: the brand is favored by local people
(Source: Cross border Seagoing Jack)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
