How to stand out from the fierce competition? Optimizing Listing, optimizing keywords, high-quality customer service, actively participating in activities, and actively using marketing tools are all indispensable magic weapons to win!
The marketing tools of Lotte France are constantly upgrading, and Little R is here to make the latest sorting for sellers and get ready for the war!
CPC advertising to increase exposure
Want your product to stand out from the competition? Use Rakuten Ads to purchase additional traffic Increase exposure Come on!
· Full exposure inside and outside the station
The participating products and stores will be Topping To the relevant search results of Lotte website Exclusive advertising space , it will also appear in the exclusive field of Rakuten Advertising Alliance (such as Ads on Google, Facebook and mainstream French websites Etc.)
· Pay per click
Advertising fees will only be charged when users click, The default charge for each click is 0.25 euro (CPC=0.25 €) , you can adjust the bidding strategy and set the advertising budget according to your needs
· Accompanied all the way
Our account manager will also accompany you to analyze the return efficiency of your marketing activities to maximize your launch effect
Advertising optimization method
1. For high exposure products, it is strongly recommended to strengthen graphic description.
2. For a self built listing that is not co sold, you can contact the account manager to add keywords to the product title to facilitate search.
The title of the following listing cannot be modified, but it can Add a personalized description.
3. It is recommended to use high exposure keywords in relevant product descriptions.
Rakuten point integral return
Rakuten Point is Rakuten France, with more than 13 million Rakuten Club R Super points reward mechanism provided by members. These points can be converted into real gold and silver concessions for the entire Lotte ecosystem (Lotte TV, Lotte Travel, Lotte Kobo). Lotte France provides consumers with 5% - 20% rebate of shopping points for the next consumption deduction, effectively improving user stickiness and repurchase rate.
As a store seller, you can set super points for your store products, which can be superimposed with Lotte's official cash back activities, greatly improving users' Consumption power ！ It is recommended that you set Rakuten Point for a long time
The platform usually sponsors 5% cash back. During major events, the platform can redeem up to 20% of the points.
The seller's shop can also participate in the point rebate activity, which can be used together with Rakuten's platform rebate.
Rakuten Points will be included in the shopping cart algorithm. Sellers can seize the shopping cart by using Lotte Points.
as In the above figure, seller A and seller B get higher rebate. Although the price of his product is slightly higher than that of seller B, seller A grabs the shopping cart.
Please set according to your profit rate Cash back strength of stores, Settings for RakutenPoints No hidden risk In the case of no order, you will not use any of your budget, control the cash back, and the event will be absolutely profitable.
Set Rakuten point, you can Reduce customer complaint rate 。 because Only three days after the customer confirms the receipt of the goods can he get the cash back, If the customer complains, the cash refund cannot be obtained.
Setting method
1. Contact your account manager and tell you the cash back strength and store name
2. The cashback strength shall not be less than 2%, and it is recommended to set it above 5%
three
• Give priority to the exposure of the recommended fields and active positions of popular products
• It is beneficial for the seller to display preferentially in the recommendation field
• Help sellers seize shopping carts
• Effectively reduce customer complaint rate
Rakuten Coupon full coupon reduction
Coupons for full or reduced stores, such as 10 euros for 100 euros. It can help you to increase the average customer price and the conversion rate.
Your coupon is only valid for the products in your store. It will be included in the shopping cart algorithm.
Users can use your coupon and other preferential activities on the website together. There are many discounts and traffic!
After setting, the coupon will be displayed on your product page and Listing page.
If your product has a price advantage, it will also be displayed on Google Shopping and other price comparison websites.
When deciding your Coupon quota, you can consider the following three factors:
• Average product price
• Average customer price of the store
• Main commodity prices
For example, if you want to set up full or reduced coupons for your own store, according to the customer unit price of the product, for products with a customer order less than 10 Euros, full or reduced coupons for products with a customer order of 20 Euros to 2 Euros are more appropriate; For sellers of refurbished machines, it is also appropriate to set up full coupon reduction for 100 to 10 Euros.
Setting method
1. Contact the customer manager to inform you of the full or reduced quota
2. Setting a full coupon reduction for immediate reduction can improve the conversion rate
3. No risk
In the above three tools, point rebate and Coupon with full coupon reduction will be included in the shopping cart grabbing algorithm.
The sales formula of Lotte is summarized as follows:
To set up Rakuten Point rebate and Rakuton Coupon full coupon reduction, please contact the account manager directly
Or send an email in Chinese to the following email addresses: fr-ecc-cbt@mail.rakuten.com
Cover/Graphic Creativity
(Source: Rakuten France)
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