With 2 024 As the European Football Championship (hereinafter referred to as the "European Cup") approaches, the growing enthusiasm of German fans, the host country, has injected new vitality into the consumer market this summer. the near future, e Bay Ads German Station and Poll Company C ivery A joint survey was conducted to reveal the way Germans plan to participate in the European Cup and their consumption demand.
Research shows that, More than one-third of respondents (3 7% ）Has begun to plan to actively focus on the European Cup in the summer; three -4 Month, e Bay Germany Station upper German national football team supplies (+400%), fan goods (+147%) and match watching supplies (+98%) The sales of such goods have achieved rapid growth compared with the same period last year.
Trend 1: Five fans drive the sales opportunities of European Cup related products
This survey revealed five types of fans, who planned in advance the experience of the European Cup at home and bought goods specifically for this purpose, driving the growing consumption demand of the European Cup in the German market.
1. Home watching group: Except 6 five Older fans aged and above, especially Fans aged 30-39 tend to stay at home To watch the game in order to improve the experience of watching the game Projector （+ 11% ） , Audio （2 5% ）, and String of flags （3 5% ） etc. Decoration is popular on eBay platform 。
2. Barbecue gathering meeting An accomplished person : In private circles Outdoor barbecue and see The Ball mutually combination Is a kind of Fashion, Especially for families with children Promote gas barbecue （+ 21% ） , sunshade （1 8% ）, and Beverage freezer （1 7% ） Outdoor gardening supplies On eBay Sales growth rapid 。
3. Group Watchers: Fans who are keen on watching the football collectively believe that the atmosphere of the scene is the right way to experience the European Cup eight - 29 year old Single fans and Young fans Large proportion. German fisherman hat （+ 363% ） 、 Germany Football Association hat （7 5% ） And football makeup pen （6 7% ） etc. Typical fan supplies are already in e Bay Hot sale in Germany 。
4. Digital fans: Experience the European Cup in a digital way Young fans and male fans aged 18-29 Especially popular in, Right Football Video Games （+ 29% ） , game laptop （1 0% ） And controller （6 % ） Needs of Is also corresponding Growth.
5. Sports practice school: Sports events encourage people to participate in sports, and the survey shows that 3 nine German fans under the age of are more willing to play football on the football field. More and more Germans are in e Bay Buy on Germany Football Shirt （+ 213% ） , European Cup football （5 6% ） And sports underwear （7 % ） etc. equipment 。
Trend 2: Football collection market ushers in peak demand
Collections, especially star cards, are also being used Bay The platform welcomes the rapid growth of sales. The survey found that, in addition to the German team, Italy team The Ball player 's collection in Germany Sales volume of Climb (+800%). In addition, fans' goods such as Spain (+550%), France (+350%), Portugal (+167%) and Belgium (+100%) are also affected To German fans Pursue popularity.
last ,eBay Remind the seller that there is still a chance to prepare for the sales business during the European Cup and gain profits from the newly increased consumer demand this summer. For example, through advanced promotions（ PLA) Or advertising outside the station（ Offsite A d s ）All kinds of advertising solutions, such as, stand out in the massive publication of the platform, preempt the minds of consumers in advance, so as to attract more fans' attention, and use the opportunity of the European Cup to promote performance and sales.
(Cover source: Tu Chong's creativity)
(Source: Hugo Express)
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