What are the operation procedures of Amazon brand filing
After receiving the trademark receipt, the seller can start the brand registration. The specific steps are as follows:
1. Apply for white list of brands
During the listing operation on weekdays, many sellers will encounter "Error!", which makes them feel overwhelmed.
Don't panic, this is actually Amazon's new requirement for listing. Only brands successfully registered on the platform can release related brand ASIN. So, for sellers who are going to register their brands, how can they put their products on the shelves without a registered brand? We can achieve this by adding to the brand white list.
When we received the "Error!" notice, we opened CASE to provide Amazon with the brand name and three pictures of products and packaging with logo (front, back, packaging), and waited Amazon Approval is enough.
2. GTIN Exemption
As we all know, when a seller uploads a product, Amazon will ask the seller to provide the UPC code of the product, similar to the product ID. If there is no UPC, the real family will not be able to upload the product successfully. For brand sellers. If there is no UPC on the Yamaban platform, the product can still be put on the shelves. This is Amazon GTIN exemption authority, how to operate?
First, we enter the "GTIN Exemption" operation page in the store background, select "Exemption Classification" and fill in the brand name, and then click Submit.
Secondly, Amazon will prompt the status of brand exemption classification and request to submit details for further review.
Finally, fill in the title of the target product and provide the image of the product with the logo, the submitted data and the white list application of the brand The requirements of are consistent.
The exemption period of CTIN is also very fast. Generally, the official reply from Amazon can be received within 2 hours.
After successful exemption, the seller can continue to complete the listing of the target brand products.
3、 Brand filing Process of
Let's take the US station as an example. First, we open the Amazon On the "Brand Registration" page, click "Start using" to register the brand account.
Secondly, on the registration page of the "brand account", fill in the applicant's information truthfully, including the information of the legal person, address, company name, etc.
Next, after the account is successfully created, click "Register New Brand" to enter the registration page. Amazon platform will have an information application prompt. The part in the box in the figure is to provide the product link of Amazon brand ASIN, which is the reason why we want to launch a brand product in advance. At this time, select "Register your brand", and then we enter the filling page of "Brand information", and enter the relevant information of the brand as required, Including brand name, trademark office, registration number and product image, among which the official website link or other e-commerce website link is optional and optional.
After clicking "Next", enter the filling in of "Sales Account" information, including seller type, trademark classification and ASIN link. The ASIN link here is optional, but it will be provided on the page when we operate.
Finally, select the target market of the distributor on the "Distribution Information" page. For other distribution information, select "No" first, and then operate on the "Distribution Management" page.
After submission, Amazon platform Generally, the seller will send a confirmation code within 3 days. After receiving the confirmation code, the seller can submit it to the Yamajin platform for review. So far, the brand registration has been completed. Here is another supplement. The first two steps of "Add to the white list" and "GTIN exemption" can be operated in advance, because they will also be used in trademark registration.
How Amazon Sellers Name Their Brands
When it comes to brands, many well-known brand names in Fortune 500 enterprises are catchy and easy to remember, which is also the primary consideration of brand names; How to let consumers remember your brand. Although we still can not reach the level that a name can be a blockbuster, we should not play games with brand names. We should pay attention to the timeliness and ease of publicity.
I have seen brand names of sellers with pure letters, such as ABCD; It also uses Chinese typesetting, such as hanmei me; Others, such as DKDISNGLOEPMT, consist of a long random letter combination in order to successfully pass the registration. It's hard for me to understand these brand names. If you were a consumer, what would you think if you saw such brand names?
Naming is really a technical job. After all, we are Chinese, and we are not very good at English, let alone understanding of foreign cultures Domestic sellers As far as it is concerned, a small brand name has baffled many heroes. However, there are more methods than difficulties. You can refer to or use some naming tools on the Internet to find some inspiration. The "AI naming" and "brand naming" in the seller's navigation station are relatively simple naming gadgets, including the brand's Slogan slogan, which can also be generated by one click, such as "brand naming".
We click "brand naming" to enter the official website, enter the core word "Dog", select the category classification "Pets", and click "Generate" to submit.
After a while, the website will list the names of intelligent matching as sellers' reference around the core word "Dog".
We are applying Trademark registration In general, the application is in the form of pictures, so only the brand name is not enough. The seller needs to prepare a matching logo, which can be found on the navigation station“ Brand goes to sea ”In the column of, learn from foreign logo materials and design aids.
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(Source: Seagoing Notebook)
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