How to maintain sales after Amazon peak season ？
one Optimize product titles and keywords
First, we need to optimize the product title and keywords to improve the product's exposure and click through rate in search results.
The title should accurately describe the product features and contain relevant keywords to attract the attention of potential buyers. The choice of keywords is also crucial.
Through in-depth understanding of the target audience and competitors, identify high search volume keywords related to the product, and make full use of these keywords in the product list.
At the same time, avoid excessive use of keywords to avoid being identified as keyword abuse by Amazon algorithm and being punished in search ranking.
two Improve product evaluation and scoring
User evaluation and scoring are important factors influencing purchase decisions. Stable product evaluation and high score can increase the trust of products and attract more buyers to buy.
In order to improve product evaluation and scoring, sellers can actively contact buyers, provide quality after-sales service, and encourage buyers to leave comments.
In addition, the seller can also use coupons, gifts and other ways to improve the buyer's purchase experience and increase the possibility of positive evaluation.
three Strengthen advertising and promotion
On the Amazon platform, advertising and promotional activities can help products gain more exposure and traffic in search results. Advertising against keywords is a common way.
By selecting the appropriate advertising type and setting the appropriate budget, sellers can increase the display frequency of products in search results, and increase the click through rate and conversion rate.
In addition to advertising, sellers can also use various promotional activities and coupons to attract more buyers to buy products. For example, time limited discount, buy one get one free and other preferential activities can effectively improve the sales volume and ranking of products.
four Provide a good product experience
A good product experience is critical to improving buyer satisfaction and retention.
The seller should ensure that the quality and performance of the product meet the buyer's expectations, and provide timely support and solve problems in after-sales.
On the Amazon platform, the evaluation and feedback of buyers can affect the ranking and sales of products.
Therefore, in order to stabilize the quantity and ranking, there should be no slack in product quality and after-sales service.
The methods for Amazon to stabilize the volume and ranking after peak season include optimizing product titles and keywords, improving product evaluation and scoring, strengthening advertising and promotion, and providing a good product experience.
Recommended articles: What are Amazon's preparations before peak season, and what are Amazon's skills for stocking in peak season
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(Source: cross-border junior sisters)
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