Recently, I wonder if there is a new entrance found in the seller's background—— Amazon Creator connection Amazon Content Creator Program.
This function is not an ordinary function! Amazon has been in many places since the middle of 2023 US stores begin internal testing This year, it gradually began to open up to Chinese sellers. Some Chinese sellers who participated in the internal test of this function revealed that they increased sales by hundreds of thousands of dollars a year with this function! Yes, you heard me right. It's an increase of several hundred thousand dollars!!
Recently, I also saw many small partners using and discussing in the cross-border seller exchange group of Zhaodan Cat, and can bring tens of thousands of dollars of GMV every month. I can only say that I am extremely envious!
What is a Creator connection?
Amazon Creator Connections is a platform to connect brand sellers and content creators.
Brand sellers can set up information such as products, commissions and budgets to be promoted in the background. Content creators who have joined the Amazon Alliance platform can choose the products they are interested in to promote in the background of the Alliance. At the same time, they can also further communicate relevant cooperation details with private brand sellers.
Image source: Amazon backstage
Some sellers may wonder: Amazon Affliate, the well-known Amazon alliance, is not Amazon helping sellers to find off-site promotions? no Amazon Affiliate and Creator Connection are totally two levels!
Amazon Affiliate can only be used on its own media, and it is difficult for external media and talent to use our links; The two advantages of this new function, Creator Connection, are worth doing.
The biggest advantage is that our sellers can customize the commission ratio independently!
Image source: Amazon backstage
The figure above shows the commission proportion of Amazon affiliate. We can see that the highest commission proportion of Amazon affiliate sales is 10%, generally between 5% and 7%, and that of 3C products is basically 2% - 4%. Indeed, this commission is not cost-effective compared with the 10% commission of the independent station system.
Photo source: Screenshot of the public account of Zhaodan Cat
Is it more cost-effective than advertising? If the budget is sufficient, it can be set to a higher commission ratio.
The second advantage is that sellers can accumulate alliance resources
Sellers can now directly reach affiliate customers in the Amazon background, which means that we can accumulate the resources of these affiliate customers, similar to the celebrity resources and media resources we have worked hard to accumulate before. At the same time, it also includes: resource classification management, mailbox connection, sample sending and testing, long-term relationship maintenance, etc., which can be handed over to the platform for solution.
Get attention by creating a campaign. If any creator is interested in your product and commission, someone will send you a direct message. This function provides a direct message contact.
Image source: Amazon backstage
A seller has calculated that about 200 league customers can be reached by a single campagin. Just imagine, if you create 10 campagins, how many will be reached? The numbers are amazing.
So the sellers mentioned at the beginning of the bill, With the help of the new function of Creator Connection, it has brought hundreds of thousands of additional sales to itself in a year, without exaggeration.
Summary:
Suitable for New product promotion/old product growth/inventory clearing of unsalable goods Use in different stages. It is more favorable for sellers with certain brand search volume and vertical category players.
This is especially helpful for the cold start of many new products, and similar products that cannot be advertised on the website, such as adult products, can be openly promoted by celebrities.
This does not include Celebrities/bloggers/publishers leave traces about your brand and products in social media/personal websites and other channels , invisibly enhance the brand search volume and increase the brand voice.
How do I leverage Creator Connections?
① Creator Connections Portal
The most direct entrance: the advertising module in the background of Amazon sellers. Check whether there is a Creator Connections module under Brand Content.
Image source: Amazon backstage
If so, congratulations! You will get a large number of alliance resources from Amazon!
At present, the opening permission of this module is for the paid account, which is open in the brand dimension. Players who have not opened this module can consult their own payment manager to see whether it can be opened.
② How to create an alliance campaign
Click to enter the Creator Connections page, where you can create a campaign. The seller needs to provide: detailed brand introduction, product advantages, alliance commission and other specific matters.
Image source: Amazon backstage
③ Naming of Campaign
Amazon provides 80 characters. Here it is suggested to use brand words+product keywords+main selling points+commission ratio+usage scenarios+desired affiliate customer types (review site, blog, YouTube, FB group, etc.)
Image source: Amazon backstage
④ Alliance Budget and Commission Settings
Only one asin can be added to a campaign, but different campaigns can be set for multiple asins.
The current campaign budget is rated at 5000 yuan, which cannot be changed. In addition, the commission rate can be set by itself, and more than 10% is more attractive.
Image source: Amazon backstage
Image source: Amazon backstage
You can see 200 creator private messages 24 hours after the creation of campaign. Some will directly promote your products, and some will ask you for samples. You can chat directly through the chat window.
Image source: Amazon backstage
How to make better use of this resource?
1. Create as many campaigns as possible 。 Note: One campaign can reach 200 league customers, and it is difficult to create 10 that is 2000.
2. To create a deep connection , because there are many kinds of alliance visitors, including many high-quality content bloggers, editors of big deal stations, etc. At this time, you can take the initiative to send samples to say hello and give additional compensation to maintain long-term cooperation.
3. Management alliance customer , we should timely synchronize the discount activity information of our products to the alliance customers, who will feed back and help promote them.
At present, this project is still in the testing stage, and has been updating iteratively in the last year or more. If the sellers with this internal testing function have early access to meat, there is no need to worry. After all, the internal testing has been so long, it is only a matter of time before it is fully released.
(Source: promotion outside the station of Zhaodanmao)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
