How many eBay store discounts should be set without losing money
1. Costing
When setting discounts, you need to first calculate the cost of goods, including purchase costs, freight, packaging materials, eBay transaction costs, etc. Make sure you understand the total cost of each item.
2. Pricing strategy
Based on the cost calculation results, you need to develop a reasonable pricing strategy. When pricing, consider the market demand, competitors' pricing and your profit target.
3. Discount strength
The discount should not be too large to avoid loss. You can decide the discount according to your profit space and market conditions. A 10% - 20% discount can attract customers while maintaining profits.
4. Promotion effect tracking
During the promotion, you need to track the promotion effect in real time, including sales volume, customer feedback, etc. If you find that the promotion activities lead to a decline in profits, you need to adjust the discount or promotion strategy in a timely manner.
How to do discount promotion?
Develop appropriate discount strategies:
First of all, sellers need to clarify their profit margins, and then formulate appropriate discount strategies according to the actual situation. For example, you can set up a full decrease activity, and you can enjoy a discount when you purchase a certain amount; Or set a fixed amount of discount coupons for buyers to use at checkout.
Regular promotion activities:
Regular promotion activities can attract more buyers' attention and participation. Sellers can choose to conduct discount activities in specific festivals, holidays or important promotional periods to improve sales and exposure.
Clear inventory:
Discount promotion is a good opportunity to clear inventory. Sellers can choose to sell unsalable goods at a discount to attract buyers. At the same time, the sales volume of goods can also be increased through combination sales, bundling sales and other ways.
Offer additional benefits:
In addition to the discount, the seller can also consider providing additional discounts, such as free gifts, package mail, etc., to increase the buyer's desire to buy.
Promotion:
When conducting discount promotion, sellers need to actively promote and promote activities. Buyers can be informed through in station news, social media, email and other channels to improve the visibility and participation of the event.
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(Source: Seagoing Notebook)
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