Hi, business friends! Lazada's birthday promotion will be officially launched at 8:00 p.m. on March 24. You can check the details of the warm-up and end time of the birthday promotion in the six countries through the "activity registration" page of the merchant's backstage. Today, I brought you the secret of Lazada's birthday in 2024. Don't be distracted
In 2024, creating an "atmosphere" has become a must. Both bloggers and online and offline stores are competing to create a shopping atmosphere. Especially when the promotion comes, the strong shopping and preferential atmosphere in the store directly affects the consumers' mood.
When the birthday is fast, remember to put the best selling products of the season, the latest products on the shelves, and the exciting discount information in the most eye-catching place. Don't forget that Ramadan is in progress. From March 11 to April 10, in Malaysia and other places, we can use Ramadan elements to add a touch of festive style to our stores. In order to seize the business opportunities of Ramadan, it is advisable to set up a special Ramadan classification area on the homepage. This measure not only expands your product exposure, but also can use the festival atmosphere to effectively attract traffic and promote transformation.
Lazada also organized the "Five Southeast Asian Countries' Birthday Promotion Decoration Template" for everyone, Download and use quickly, Let your store dress upgrade and become the highlight in the promotion!
With the rapid increase of orders, business friends are inevitably in a hurry. We have prepared three delivery formulas to help everyone improve delivery efficiency and reduce mistakes!
Performance limitation
● Package and ship on the system within 1 working day after receiving the order (Ready to Ship)
● Within 2 working days after receiving the order, send it to the sorting center to scan in
Item type
● Please remove flammable and explosive materials from the shelf in time, including but not limited to flammable solids, liquids and other hazardous materials.
● The amount of goods in the order cannot be 0 or the extremely low price that does not match the description of the goods, otherwise it will be allocated or blocked by the customs
deliver goods
● Remember to deliver the package after completing online delivery (i.e. clicking RTS);
● Do not perform across allocations. The allocation of performance must be consistent with the selection on the system;
● Do not perform cross platform performance. When delivering goods from multiple platforms, remember to distinguish packages from each platform;
● Check the package to ensure that it can effectively protect the goods.
● If the ERP operates the RTS of the order, it is recommended to check whether the RTS of the order is updated synchronously in the background of the seller center in time
If you ask me again, "What goods are good to sell on your birthday?", I can only knock on the blackboard and throw these four links to you!
Recommended Southeast Asian hot goods - consumer electronics
Recommended Southeast Asian Hot Commodities - Life Department Store Industry
Southeast Asia FMCG - Hot Sales Forecast List
Southeast Asia hot goods recommendation - fashion industry
In addition, Southeast Asian consumers who are accustomed to online shopping have become more and more budget conscious, and they are familiar with various promotional activities provided by different platforms. Among them, Lazada's promotional activities are the most popular.
LazCoins Gold Coin Play
LazCoins is a reward system that attracts buyers through entertainment. Consumers can not only use LazCoins to exchange for discounts, but also use them to purchase vouchers, or even get goods for free.
In the "Double 12" promotion in 2023, consumers scrambled for more than 28 billion LazCoins and played LazGames for more than 950 years.
In order to help merchants attract more users at a low cost, Lazada launched the LazCoins Discount project (0 participation fee), which provides merchants with up to 50% of the platform activity allowance and stimulates up to 20 times of high traffic.
For businesses, LazCoins is a tool with great marketing value. It can help them guide traffic, promote, and improve store conversion rate without paying additional fees or commissions.
Lazada Bonus shopping allowance
Lazada Bonus is one of the most familiar discount games for Southeast Asian consumers. This promotion is a marketing game dedicated to Mega promotion jointly invested by the platform and merchants. The discount costs are shared by the seller and Lazada. Consumers can use the discount across stores to effectively improve the conversion rate and sales volume of stores.
Commodities participating in the event will also receive traffic blessings such as exclusive marking and display space on the event page. If the consumer purchases the active goods across stores, the discount amount shall be borne by the store of the goods purchased by the user.
FreeShipping package project
According to the platform survey, 73% of the respondents hope that the goods will be delivered free of charge, 84% of the consumers have used Lazada package coupons, and 75% of the consumers are satisfied with this. The package mail has become one of the main reasons that moved Southeast Asian consumers to place orders.
Lazada's package mail project will help merchants attract customers at a low cost and improve transformation. Participating in the package mail project can obtain exclusive package mail banners and traffic support, bringing more than 30% click through rate, an average increase of 13%+order volume and 23% GMV.
Those who have not yet signed up for these discount games should remember to sign up in time and never miss the business opportunity again!
Excellent customer service can not only facilitate transactions, but also enable customers to continue to visit and re purchase. You should know that the cost of acquiring new customers is often five times higher than retaining existing customers!
Quality service also helps to establish a long-term relationship between brands and consumers. In the face of the influx of customers during the promotion campaign, the surge in the number of inquiries may lead to the extension of response time, inventory and logistics problems, return and replacement processing, staff fatigue, etc. Therefore, before the promotion, the brand should do a good job of customer service training and personnel arrangement in advance, training detailed product knowledge, promotion play, customer service skills, emergency means, cross selling and additional sales strategies, and after-sales interaction methods.
Businesses that have not yet done corresponding training must "cram for the moment"!
Cover/Graphic Creativity
(Source: Lazada Southeast Asia E-commerce)
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