"In my previous life, I have done a lot of evil. In my present life, I have cleaned up the rotten stalls."
This is the helpless voice of many sellers when facing various "difficulties" of Amazon. The closer Daejeon gets, the more frequently Amazon seems to engage in trouble. A few days ago, the delay of advertising data made a lot of sellers dumbfounded. These days, another seller found that shopping carts disappeared one after another
I have to say that there is some metaphysics in Amazon.
Hundreds of Listing shopping carts disappear!
The seller is worried!
Buybox is a golden shopping cart that every Amazon seller competes for. To put it bluntly, to grab a shopping cart is to grab an order. This shows how important shopping carts are to sellers.
However, recently, many sellers found that their shopping carts had disappeared out of thin air, and this situation has spread to different sites. A few days ago, a seller was surprised to find his product 95% of the links have no shopping cart, involving hundreds of listings ！
Source: Tell everything you know
According to him, "Our listing in Italy has been on the shelves for more than a year. Some links have been on the shelves for less than three months. Recently, the linked shopping cart of this site has gradually lost. It is useless to drive many cases to find customer service. The replies are the same template. We only send FBA. The link has stable sales, and no other sellers follow us. The comments are OK, not too bad, between 4.0 and 4.3 points. The return rate of products is also very low, and the account status is normal. "
Since the account is normal, why does the shopping cart disappear? What is the problem? While he was puzzled, his peers said that they also encountered such a situation.
"The same goes for me. First Italy, then Spain. There was no performance problem and no complaint. Suddenly, there was no shopping cart. It was useless to try to cut prices, delete the listing form and refresh."
"I just went on sale in Italy two days ago, but there were no shopping carts for nine links. I asked the customer service for useless words, and the advertisement could not be opened Waste new product period 。”
"At present, I have shopping carts in Britain and Italy, but no more than 60 links in Spain and France, and some in Germany. I started to spread from Germany."
In view of the unusual changes, some sellers suspected that it was caused by the opening of pan European inventory sharing, but according to feedback, many of them said that they had not opened this function, The shopping cart disappeared out of thin air ！ And it has lasted more than a week, and the matter has not been resolved.
The disappearance of the shopping cart not only wastes the new product period, but also has a predictable impact on the product. The sellers are as anxious as ants on the pot Only sellers can realize this state of mind.
The seller is helpless!
Amazon: Something is wrong with the system again
Amazon's recent BUGs are one after another, and sellers are overwhelmed by them.
This time, the multi site shopping cart was lost. Of course, the sellers are also looking for reasons and want to solve them properly. However, in the face of this sudden situation, the sellers are really helpless, and all kinds of methods have been tried, which is useless.
According to the seller's summary, under normal circumstances, The shopping cart may disappear for the following reasons ：
one Reported or complained by Amazon buyers, resulting in a high return rate and increased negative reviews, which will become the focus of Amazon's investigation and temporarily restrict shopping carts; Too many poor comments lead to Listing Poor performance, affecting listing 's score, resulting in the loss of the shopping cart;
two Change at will Listing Information, leading to impact listing Ranking and weight of, for example, merging listing Or split variant, change Listing Category and so on; High frequency optimization listing , which led Amazon system to think that the product was abnormal and the shopping cart was lost.
three Poor store performance;
four The price adjustment is unreasonable and the adjustment range is too large, resulting in the loss of shopping carts;
five Amazon matches other online stores and finds that the same model sells at a low price ， Amazon doesn't allow you to charge more than other places;
6.FBA out of stock; The inventory is locked or investigated by Amazon, resulting in the loss of shopping cart.
However, in any case, the strange disappearance of shopping carts by sellers has little to do with the above reasons, and according to sellers' feedback, none of the above is true, All European shopping carts disappeared overnight, and the number of ranking orders dropped sharply!
In response to this matter, earlier, the sellers also asked customer service to get the exact answer, but as the seller said above, basically all the answers are template based, and even customer service has replied to the disappearance of the shopping cart without the seller's feedback, which is normal in the near future.
However, there are probably many sellers who report the situation. Some sellers have opened a case today, and the answer is not a template. The customer service admitted that there was a problem with the shopping cart, and it has also reported upward. In this regard, the customer service said:“ There should be a problem with the system in the background 。”
Source: Seller sharing
It is understood that some sellers said they had found a service provider to solve the problem, but now it seems unnecessary. This event also confirms Amazon's tradition that there are a lot of strange things to be done every time, but it is our sellers who suffer.
Amazon lost the lawsuit!
Or it can only completely change Buybox!
It is an indisputable fact that there are many rules and policies in Europe. The large-scale loss of shopping carts by sellers also occurred in the European station. It is understood that this situation has not occurred in the US station at present, but whether it will affect the US station later is unknown.
I just hope that the system can be repaired as soon as possible so that the sellers' sites can return to normal. When it comes to the disappearance of shopping carts, we have to think of Amazon's losing lawsuit not long ago.
The suspicion of monopoly has always been a controversial point for Amazon in various countries. At the end of last year, news broke out that Amazon seemed to have gradually reached a settlement with the EU antitrust regulators under pressure from various parties to resolve the allegations that the company used independent seller data to make profits for it.
Source: CNBC
At that time, Amazon not only Commit to stop using the non-public data of independent sellers for their retail business or selling branded goods and private brand products ， Also agreed to change the Buybox rules At the same time, he said that he would launch the "second shopping cart" function to replace the traffic distribution principle of Buybox.
In the final ruling in April this year, the European Court of Justice has rejected Amazon's appeal that the buybox rule is not suspected of monopoly, Amazon can only completely change Buybox rules 。
Source: Bloomberg
Some sellers speculated that Amazon was quietly changing the Buybox rules due to the above events, which caused the system to have problems this time?
Amazon has worn the "hat" of making the system with its feet for too long, and only hopes that Amazon can properly solve this kind of bug event as soon as possible. After all, at this time point, the order volume of sellers is not satisfactory. Another shopping cart will disappear directly, which may only be worse
Cover source: Tu Bug's creativity
