[Platform News]
TikTok Launched "new domestic shopping function" in the United States, and has invited brands to conduct internal testing
On February 16, foreign media reported that TikTok had quietly launched an in app shopping function in the United States, enabling brands to be sold directly through TikTok product 。
The report said: "At present, the brands under test include Pacsun, Three Little Mingos, a popular culture product boutique, and KimChi Chic, a beauty brand Clothes & Accessories It seems that the brands Revolve and Willow Boutique also participated in the test.
EBay Launches Special Support Plan for Automobile and Motorcycle Parts Going to Sea in 2023
The 17th Shanghai Frankfurt Auto parts The exhibition was held in Shenzhen a few days ago, and eBay launched the 2023 special support plan at the briefing to explain the platform policy for sellers in detail, and connect the supply chain resources. EBay this year category The management team selected 400 subcategories under several major categories, including auto and truck parts, all terrain vehicles and motorcycle parts, auto tools and equipment, and issued the 2023 Strategic Category Guide for Auto and Motorcycle Parts Going to Sea. In 2023, eBay will also provide more exclusive promotion resources for auto and motorcycle parts for sellers to help improve the flow of auto and motorcycle parts in and out of the station. For example, star products will have the opportunity to appear in the banner of the home page advertising in the promotion activities of auto and motorcycle parts launched quarterly by eBay's major sites.
Ozon e Postal has opened nationwide collection
Ozon e Postal Treasure has opened nationwide collection. At present, online e-mailbao has more than 400 pickup points in 23 provincial-level administrative regions, and sellers can choose to deliver goods themselves or choose door-to-door pickup services. Please contact the nearest delivery point listed on Ozon and select the appropriate time for on-site pickup. Now the seller can deliver goods in Beijing, Shandong, Liaoning and other regions. For more collection information, please go to the Ozon help page.
8 practical service sectors for online cross-border operation of AliExpress
In order to help business friends solve relevant problems, reduce operating costs and improve operating efficiency, the global express service market was upgraded and transformed in 2023. According to the multi-dimensional evaluation results of professionalism, service quality, cost performance, etc., AliExpress has selected 200+cross-border e-commerce service providers. According to the business needs of merchants, AliExpress has divided them into 8 major sectors, 25 sub categories, 3000+tools and services on the shelves, providing one-stop shop operation services for business friends. For the compliance issues that merchants are concerned about, AliExpress has also added two compliance segments (enterprise compliance and commodity compliance).
Lazada's new marketing tool "Buy It Now"
On February 13, it was reported that Lazada's new marketing tool "Buy It Now" had been launched in full volume. "Buy It Now" refers to the fixed price of bundle sales. The lower price can attract more buyers and increase the customer order volume. Buyers can choose any X items from the product pool and enjoy the Buy It Now price, for example, purchase any 3 items at $9.9.
It is understood that "Buy It Now" can help sellers increase the click rate of goods, improve the shopping experience of consumers, increase the sales volume of goods, and increase the number of goods in a single order. The specific use path of this tool is as follows: ASC → Marketing Center → Marketing Tool → Select Multi Piece Discount → Click to create Multi Piece Discount → Select Buy It Now.
Amazon Europe will update the effective tracking rate policy from March 1
From March 1, 2023, Amazon will update the effective tracking rate policy. If the seller purchases the freight through Amazon Buy Shipping, the self delivered seller's products that use the traceless Royal Mail first-class and second-class letters stamps and postage for transportation will be exempted from the calculation of the effective tracking rate and will not require additional fees. Before March 31, 2023, this policy change will not affect the seller's effective tracking rate, and will give the seller enough time to adapt to this policy update.
Industry Trends
Tencent launched the enterprise cross-border payment platform "Zhihui Goose"
Recently, Tencent launched the enterprise cross-border payment platform "Zhihui Goose". This platform provides one-stop solutions for cross-border e-commerce sellers, import and export e-commerce platforms, and airline tickets, wine and travel merchants, such as global collection, payment, and exchange.
According to the official information, the "Zhihui Goose" withdrawal service fee is capped at one thousand three, with a minimum of five ten thousandths. The platform supports more than 20 mainstream currency transactions, and merchants can obtain services through the product official website and WeChat official account.
Ali International Station released a new trend, and the business opportunities of overseas charging piles increased by 245%
Recently, Ali International Station released a new cross-border index, which shows that the overseas business opportunities of new energy vehicle charging piles have increased by 245% in the past year, and there is nearly three times the demand space in the future.
It is reported that the demand for charging piles on Alibaba International Station mainly comes from the European and American markets, among which the UK, Germany, Ireland, the United States and New Zealand are the top five countries in the search for charging piles on Alibaba International Station. The person in charge of operation in relevant industries of Ali International Station believes that the current strong demand for charging piles is mainly due to the rapid popularity of new energy vehicles worldwide. Data shows that in 2022, the global sales of new energy vehicles will reach 10.824 million, with a year-on-year growth of 61.6%.
Amazon UK warehouse workers will strike again
Hugo Cross Border learned that due to dissatisfaction with salary and remuneration, workers in Amazon Coventry warehouse announced that they would hold another strike. According to GMB labor union, more than 350 employees of Coventry warehouse will go on strike on February 28, March 2 and March 13-17. Last month, workers at the warehouse held their first strike, dragging Amazon into the wave of labor unrest sweeping the UK and other European economies.
Huaxizi's first overseas flash shop landed in Tokyo, Japan
The pop up store activity of Chinese cosmetics brand Huaxizi was recently launched in the Japanese cosmetics offline collection store @ cosme flagship store in Tokyo, which is Huaxizi's first overseas offline flash store since its inception. It is reported that the activity will last for 7 days until February 21. It is understood that the activity received a warm response, attracting nearly 100 local media and talent and more than 500 users to experience the product on the first day.
Edit/Jiang Tong
Cover image source/image worm creativity
(Source: Hugo Express)
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