Image source: Tu Chong's creativity
The independent station we analyzed this time is a professional audio equipment company, which will explain the website structure and some details one by one. The length is long, but you can clearly grasp the website optimization after reading it.
When analyzing the details of website optimization, it is very necessary to do a good job of websites that comply with Google's optimization and promotion rules.
1. Select appropriate station building system
When doing website optimization, I found that many independent foreign trade stations use very cheap website operating systems. This kind of website display is OK. If you want to do website promotion, it is recommended to choose a website that meets Google's SEO optimization requirements.
How can this promote well? Not to mention the traffic, if you feel that Google SEO is too slow, you can choose Google Ads to launch. Of course, the basic SEO specification also has a great role in promoting Google's advertising.
It is suggested that you can choose Shopify if you are a beginner, and Wordpress if you are familiar with the operation of building a website.
2. SEO optimization title, description of optimization steps
Whether the website title and description settings are standard or not is the most important and basic link for us to analyze a foreign trade website. Whether the title and description settings are standard or not is related to whether the content carried by the website can be searched by relevant users.
At the same time, reasonable setting of title and description tags is very helpful for the ranking of websites. After checking the title and description settings of websites, we should make some adjustments in time.
Image source: screenshot of Moukey website source code
For viewing the source code of the website, just right click "View Web Page Source Code".
Through the source code, we can see the title and description of the website. If the settings are unreasonable, we need to replace them with appropriate ones.
Because title and description are not just keywords filled in the corresponding title. We should also take into account the needs of users, which can also improve the click through rate.
Image source: screenshot of title of Moukey website
Through checking T and D, we found that the TD on the home page of this website is not very ideal, just focusing on keyword placement. It does not consider whether it can arouse readers' interest to click. Image source: 10000 yuan account for Google SEO
The K in TDK is mainly a keyword tag, which is not very important for Google now. But many foreign trade enterprises will fill in a large number of keywords in the K box, resulting in the website being punished.
Image source: 10000 yuan account for Google SEO
Next, we need to modify the TD tag to make it not only contain keywords, but also make it more clickable.
In fact, everyone's writing and expression are different. My suggestion is to refer to the peer websites listed on Google's home page and properly rewrite them into your own things.
3. Refer to the search engine optimization steps of foreign peers
While referring to other websites TDK, we can also see that Google will also give relevant tips if some keywords are misspelled. Of course, the reference is for reference rather than copying them intact.
There is no sense of change in that way, so look at the foreign trade website SEO optimization structure of peers and make adjustments in combination with your own actual situation. Image source: screenshot of Google keyword search
Then analyze one by one according to the target keywords to see if there is room for improvement in your TDK settings, and remember never to do such things. I have operated the website of a foreign trade company in Handan before, and this is the case.
In addition to the different titles, the descriptions in D are identical. At that time, I really wanted to talk about the optimizer, and all the hard work and efforts in this operation were in vain except that a large area of similar content was not included by Google.
At the same time, this website is for audio devices. If Home Appliances appears, it must be inappropriate. It is best to mark what audio devices are for home use. Otherwise, the theme will be scattered.
4. Search engine optimization content steps
It seems that the content of this website is still relatively empty, except for the product introduction, the reading content around the product is zero. To put it bluntly, it is all product content but not conducive to the topic of the product itself to create marketing content.
Photo source: Screenshot of Moukey website
The layout of this website is too scarce, so I will drop it down to the end. The whole browsing time is less than 2 seconds, which is difficult to leave any impression.
4.1 SEO optimization H tag steps
H tag is also a very important optimization element in SEO optimization, but many foreign trade companies do not notice the value of H tag and just put some irrelevant words in H tag.
In this way, the opportunity of keyword optimization is given up in vain. So how to improve?
- When setting the content, if you need to use the H tag to classify it, you'd better classify it according to the product name and category.
- Popular recommendations, new arrivals, and other words are all big categories, which do not help the website's keyword ranking. This kind of word should be used as little as possible in the home page, which is a high-value page. If necessary, it can be used in the product page.
- In the column Recommended for you, you can properly modify the popular household appliance recommendations, which not only plays a role in keyword optimization, but also does not affect users' reading.
4.2 Search engine page content optimization steps
The richness of the website page can not only let users refer to more information, but also be very helpful for the ranking of search engines. Especially cross-border e-commerce independent stations!
The main purpose of the foreign trade website is to promote its own products. If users click on the product page to see a few dry pictures and then add some irrelevant reading content, then users will not be interested.
4.3 Optimization steps of website product title
The title of the website is too long. There is no need to introduce all the product functions in place. Just introduce a few prominent features in place. Photo source: Screenshot of Moukey website
4.4 Optimize independent station links
The links on the website are too long. At first, the links look very tiring and Google doesn't particularly like these long links.
It is recommended that you edit the website background within 10 words in general, and it is better not to exceed 15 words under special circumstances.
4.5 Independent station title optimization details
The title of the website page can be different from the title of the page.
Photo source: Screenshot of Moukey website
If the title of the product is very long, if the title is the same as the product title, it will not only seem to affect users' clicks, but also disperse the weight of keywords in the title. It is recommended to make some simplification appropriately.
4.6 Optimization of independent station page layout
The page layout is not exquisite. This is mainly because the personal aesthetic problem is not discussed in depth, but it should meet the public aesthetic standards of the local market. This can be learned from the local website style. Photo source: Screenshot of Moukey website
5. Optimization Independent station navigation step
In fact, the navigation settings of this independent station are not very good. I don't think it is logical. At the same time, what I mentioned above is that the product navigation is dry. Photo source: Screenshot of Moukey website
5.1 Navigation optimization
The suggestion is to lay out some basic navigation such as home page, product, product purchase guide and content. The conversion rate will be very low if there is no content as a reference for users to buy products.
This is the general idea. You can refer to the websites of your peers and make a reasonable layout based on the characteristics of your own websites.
5.2 Check and optimize the website page by page
The TDK settings of many pages of the website are very problematic, and the website title is mainly dominated by popular keywords. For this new site, don't even think about ranking.
5.3 Marketing content optimization
Needless to say, marketing content can attract potential users to the website through some content. Because these people have relevant needs, it will naturally bring about certain transactions and transformations.
For example, if you are selling leather bags, and the content "How to distinguish lambskin and two-layer leather bags?" appears on the website, then users who search through keywords naturally want to buy bags, and then help them solve the pre purchase questions and needs will naturally enhance their trust in me.
So layout of content around many products can not only increase the ranking of long tail keywords, but also bring a lot of traffic to the website. At the same time, these traffic is accurate. Why not?
Which is more accurate, like searching for handbags or Italian handbags? And the competitiveness of leather bags must be much greater than that of Italian leather bags. Why don't we directly grasp the precise flow?
If the traffic is not accurate, the conversion will not be very high. We do Internet marketing not only by ranking keywords in front of Google, but also by considering users, so that the natural effect of ranking+marketing will be very good~
6. YouTube video streaming
The good application of Tubing's video can help us get more rankings in natural search, and Google webmaster tool also makes Tubing's video search a branch of search.
Image source: screenshot of Google video search
6.1 Content video streaming through Google SEO
Of course, adding videos to the content can also enable us to obtain corresponding rankings in video search, increasing exposure and the probability of being searched by users.
6.2 Drainage through Linkedin and Facebook social media
Image source: screenshot of linkedin search
Share our YouTube videos to social media. If at first YouTube videos are not watched by many users, we can get more off site referrals by using this method.
At the same time, other social media platform resources can be reasonably connected together, which is also a reasonable use of resources.
6.3 YouTube self drainage
Our own videos uploaded on YouTube can also bring us some traffic and subscriptions. Of course, we should do relevant guidance at this time to attract the traffic on YouTube to our independent stations.
Image source: YouTube background screenshot of cross-border 10000 yuan account
Then we will write relevant guidance on the video so that users can get more content to read.
Image source: YouTube video search screenshot
(Source: 10000 yuan households doing Google SEO)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
