(Picture source: Tuchong Creativity)
believe Chinese sellers It is no stranger to the "Black Five" and the "Double Eleven" year-end promotion activities of cross-border e-commerce, so do these "shopping festivals" also apply to Brazilian consumers? Brazil Consumers expect one whole year , just to Their favorite domestic and international e-commerce platform (e.g. Mercado Livre, Amazon, Shopee, Casas Bahia, Extra, Ponto, Americanas, etc.) Go shopping crazily 。
According to Globo's data display , more than half of Brazil consumer Willing to Of Buy at least on Black Friday equally Products. This means that, Only in Black Five period More than 106 million consumer Buy products.
Brazil Black Friday 's activity started in November 11 days 。 During this period, the sales volume of each platform Sales began to grow. activity Started Last 7 days It is generally the warm-up period of the Black Five , Brazil platform Sold R $2.8 billion (US $550 million) Sales of 。 stay activity Of The day before, Just one day R $1 billion sold. and On the day of Black Friday, be It sold R $3.2 billion. Generally speaking, before Black Five and Black Five same day ， Brazil's e-commerce platform sales volume Can reach R $6 billion ， More than 5.6 million orders were sold.
Impact on Brazilian consumers In Black Five Choose online shopping Main reasons for include Price Affordable , fast delivery/ APP Trust and flexibility of payment methods Etc. Brazil is the second largest country in the world mobile phone Application growth market ， Compared with 2020, Sales of products purchased by users on mobile phones It increased by 55%, accounting for 21% of total online sales.
What about the activities of the Double 11 ？
because Double Eleven At 11 month twenty-five day Before, so it also counts as Black Friday preheat Activities. In Brazil, it is mainly a cross-border activity focusing on international products Promotion of 。 Chinese sellers can Prepare in advance. Now join the cross trade shop and wait November Orders for 。
Generally, it is troublesome to participate in the sales of these large-scale events in Brazil. One is the irregular policy issues, as well as the transportation and customs clearance after the order is generated, which will make the product delivery more complicated. Chinese sellers often need to invest a lot of manpower and energy to focus on the background data. But through Cross trade shop , Chinese sellers can easily Participate in these two peak season promotions Activities, and can In Brazil Many have large Difference in flow APP and On the website Selling Their products.
Come in a big hurry, the seller should How to prepare ？
1. Register the background of cross trade store seller system
Seller in Cross trade shop After the background system is registered, they will be able to sell on 6 different platforms ， All these platforms are here second Focus of the activity.
2. Offer preferential prices and guarantee product inventory
Cross trade shop The seller's products can be placed in the best-selling position on the Brazilian platform ， These banners allow sellers to have better conversion rates and more sales of their products. The following are Cross trade shop On several platforms Of Best selling Advertising space Example 。 The platform will design exclusive promotional activities to attract more visits and sales. these ones here Exclusive activity stay Casas Bahia Of Website and The APP will display for a whole month 。
（ Image source: Cross trade shop ）
（ Image source: Cross trade shop ）
（ Image source: Cross trade shop ）
3. "Genuine goods at a reasonable price" Discount for
Brazilian customers know when the product will be discounted, and the platform will automatically identify The price of the product, whether past times Of Real price reduction in 60 days ， therefore The seller is required to provide "genuine" Discount? Once the seller gives Huge price concessions ， Cross trade shop The professional sales team can And platform Negotiation platform Let the platform also bear some additional discounts. In this way, you can Make the seller's products more competitive.
following We can see a sale Products that perform very well case ， Cross trade shop And platform Both parties undertook more products 20% discount, For sellers Improve high Conversion rate of. Imagine your product on the Brazilian website and APP in What kind of experience is selling well!
（ Image source: Cross trade shop ）
4. Prepare goods in advance And prepare for fast delivery
Cross trade store professional Sales team Has been committed to improving sales ability to help sellers become best-selling products in the same category. Therefore, when sales increase, sellers need to prepare their inventory to meet a large number of orders. Through CCS's sales insight and sellers' preferential prices, best-selling products can achieve good sales results in all categories of different platforms.
Let's find an example of a beach tennis racket Cross trade shop It has become a best seller among similar products on Amazon's Brazilian site and has achieved good sales performance.
（ Image source: Cross trade shop ）
Of course, know everything Process and activity end Time, while ensuring that you can respond quickly and deliver goods in time very important 。 Cross trade stores have contracted all logistics transportation and customs clearance services after you leave China, so Can always be seller Bring more orders At the same time, avoid The order is received by the customer Cancel or delay Distribution and other issues 。
Join the cross trade shop now, you will not Discontinuous increase Brand influence of products in the Brazilian market , and You can use the In the next few months ， by Your sales in Latin America Bring great opportunities.
When Cross trade shop Why struggle on your own when helping you complete all sales, marketing and operations? In these activity Once you have a trustworthy partner, the road to success and profitability is better than your own want It's much easier.
Know us
Cross trade shop It is a unique company that understands the challenges of the Latin American platform so that Chinese sellers can easily achieve great results in this huge blue ocean market. When the seller receives the invitation and Cross trade shop After registration in the background system, their products will be connected to 6 different platform 。 In order to produce good benefits, Sales operations, global logistics, customs management, pricing and marketing are all controlled by Cross trade shop Professional team management.
When Cross trade shop backstage Order available remind The seller only needs to download the label and deliver the package to the nearest warehouse in China , Platform Responsible for international logistics, customs clearance and delivery as well as After sales customer service.
Now join the cross trade shop, you can reach nearly half of the Brazilian population on the Black Friday and the Double 11, and complete the sales of the previous month in just two days.
Sellers who successfully registered with the system this month can also enjoy free trial privileges (please tell your account manager your coupon code: YUGUOCCS).
Click here Fill out the form , or scan the code to add Hugo's assistant for consultation.
(Editor: Jiang Tong)
(Source: Cross trade stores)
The above content only represents the author's own opinion, not Hugo's cross-border position! If you have any questions about the content, copyright or other issues of the work, please contact Hugo cross-border within 30 days after the publication of the work.
