(Picture source: Tuchong Creativity)
Brazil is the fastest growing e-commerce market in Latin America, with a relatively high penetration rate of mobile Internet. It is estimated that by 2022, Brazil will achieve nearly 40% e-commerce penetration. Although the number of cross-border people in Brazil is up to about 50%, it is difficult to reach them one by one.
Because of the particularity of the Brazilian market, sellers need to adjust their business according to sales. according to Ebit Nielsen's data display , Brazil consumer Purchase of cross-border products following 5 reasons: free delivery, low product price, new product release, goods that consumers cannot easily obtain in Brazil facilitate 。
because This, Sellers who want to increase their sales in the Brazilian market need to get the following methods and techniques 。
one Fully understand logistics And adapting to Brazil market Policies, regulations and strategy
To make consumer See the value of the product, most The good thing is want Pack two or three products, reduce Freight. Because most Electronic 3C The weight of the product is relatively light. It is recommended not to sell it single headset, You can choose sell a pair Earphones, the final value of each product meeting Cheaper.
And, These packages can consist of products of the same category or products that are often purchased together, such as earphones 、 Intelligent Watch 、 Sports products 、 Beauty products and Household Electric Appliances.
at present ， Brazil The freight is calculated in US dollars, and about 60% can be deducted from the product price. Cross trade store CCS Responsible for managing all logistics, With logistics service providers negotiation reach Better price, so as to bring more competitiveness to products, and And Pay international freight until it is delivered to the customer's home, so that Chinese sellers can have better cash flow when selling to the Brazilian market.
two Price advantage
Brazil Buyer of Very sensitive to price. B2B products already imported in Brazil or locally manufactured products With Huge competition. If the price is higher than the local market Price, cross-border products The billing rate of will be greatly reduced 。
If Buyer They can pay less for cross-border products, and they tend to Faced with longer Delivery time, while on American or European platforms The customer price of is often higher than that of Brazil 。 Because many Chinese sellers will make a detour in pricing, resulting in no orders.
Cross trade store CCS Of major The team will help Chinese sellers complete Product pricing, taxation, logistics and product marketing activities And put good products on a good platform ， Give Way The seller can achieve have Large orders.
Click here Learn more about pricing rules.
three Screen hot products
70% of Brazil's population is Internet users, and the new trend products in the Chinese market are always Will become The choice of Brazilian consumers. especially These are in China APP Products highly promoted in Brazil Realize a large number of orders 。
Sold in China Home Thinking On the Brazilian platform To make a bill, you must Analyze popular products, Because selection plays an important role in cross-border e-commerce. Even if hot selling products are screened out, it may not be clear which platforms are suitable for new sellers to market their products.
This kind of seller can choose the cross trade store CCS, and the seller only needs to Product upload to Cross trade store CCS System sales. CCS will Use local market knowledge to work with sellers to develop strategies in the right channels Publicity and promotion These selected products.
The launch of new products is Can follow Brazil platform maintenance relation The key to. Once these products appear on common platforms in Brazil Buyers can easily find these new products. If it is sold through cross trade store CCS, sure Let the buyer At home with the help of Cross Commerce Store direct Purchase and Receipt 。
Cross trade store CCS The idea is to help sellers can Give full play to the sales potential in Latin America. CCS Solution Simple and effective, The seller can use Easier and faster way to sell. CCS connects thousands of Chinese products to six different platforms in Brazil, promote Sales of products, formulate marketing management strategy and Administration The location and order of the product in the hot sale space.
In addition, CCS also handles international logistics, customs clearance Door to door delivery And customer service. With these solutions, Chinese sellers only need to register 、 Upload product 、 Download the delivery label, and then ship the goods to one of CCS's seven warehouses in China.
Cross Commerce Store is a Brazilian company, already In the United States and China Registered in Hong Kong. Last year, CCS raised $3 million to build solutions and assemble teams.
CCS is a trustworthy company, which makes the seller can In the Latin American blue ocean market security sale.
Click here Consult immediately.
(Editor: Jiang Tong)
(Source: Cross Commerce Store)
The above content only represents the author's own opinion, not Hugo's cross-border position! If you have any questions about the content, copyright or other issues of the work, please contact Hugo cross-border within 30 days after the publication of the work.
