7 depends on selection, 3 depends on operation 。 Since the selection is so important, let's take apart the selection of the stores of the big sellers 。
1、 The number of popular products in big stores accounts for 5% - 10% of the total number of stores 。
We followed 50+ shop 。 Malay Station, a new women's clothing store —— Hanwu. In three months, the number of fans of the new store was 30000, and the comments were 10000. The store started very fast.
(Image source: Shopee)
（ 1) Information about 800+products in the store, Title, product, price, sales volume Organize to Table 。 As shown in the figure:
(Image source: Shopee）
（ 2) We calculate the percentage of sales volume of each product in the sales volume of the whole store, and create a new column of sales volume, as shown on the far right. Then arrange the sales volume in descending order 。
(Image source: Shopee）
（ 3) Then divide the range by sales volume and make statistics separately Within each sales volume range Of Proportion of sales Situation, sorted and analyzed 。
(Image source: Shopee）
If you define this store by yourself, if the sales volume of products is more than 100, you can become the best seller in the first echelon 。 Then the sales rate of this store is the sum of all products in the first echelon, about 3.88%.
Including the potential explosive products of the second echelon, as long as the sales volume is more than 40, they can be considered as potential explosive products 。 Then the ratio of the 800+products in this store is 8.7%. If only the explosive rate of the first echelon is counted, it is 3.88% 。
In addition, the sales volume of these top tier products has accounted for the total number of stores 69% , approaching 70% 。
2. Malay Station —— Mother and baby store ， The old store sells well
(Image source: Shopee）
（ 1) We also sorted out the sales volume range:
(Image source: Shopee）
If the products with sales volume of more than 600 are defined as the best sellers, then the best sellers rate of this mother and baby store is 7.59%. Similarly, the sales of these explosive products account for 80% of the whole store.
3. Taiwan Station —— Home Shop
(Image source: Shopee）
（ 1) Sort out the store data as well
(Image source: Shopee）
About the same situation, the sales rate of this store's products is 6.5%, accounting for 60% of the store's sales 。
4、 China Taiwan Station—— Mint ， Women's clothing store
(Image source: Shopee）
（ 1) Sort the data as well
(Image source: Shopee）
Mint is a big store. We define the products with sales volume of more than 1K as the best sellers 。 that ， The selling rate of stores is 8.82%, accounting for 77% of sales, which is close to 80% 。
5、 China Taiwan Station—— Big sale ， Women's wear
1、 In addition to analyzing the sales volume range, we can also analyze the impact of the price range on the sales volume 。 such as ， We analyze the women's clothing store of a woman, and after data collation, we can get The following data.
(Image source: Shopee）
Obviously, yes China For women's clothing stores in Taiwan, 180 Taiwan dollars is a clear watershed, and the prices of 120 to 150 Taiwan dollars and 150 to 180 Taiwan dollars are the most popular in the market.
Summary:
（ 1） No matter what style, the store will always sell out.
（ 2） Best sellers can be detected through keyword ads 。 Generally speaking, after meeting 50 clicks, the click rate is more than 7%, which can be considered as a potential blockbuster.
（3） The sales rate of stores is basically 5%-10% Between, if full 100 SKUs , it is better to have 5 explosives 。
4） How to find the best money? There is a principle, Either use old products to verify new markets, or use new products to verify old markets 。 Never use new products to verify new markets 。 The old products can be used to verify the new market. You can carry Pinduoduo, Tiaoyin, Taobao, and follow the popular products in the market. The new products can verify the old market 。 Waiting for stores run When we get up, we can choose products based on our own vision, build on the trust of customers, and more easily produce explosive products.
Today's article mainly talks about the proportion of the number of explosive products in the store 。 Make market decisions in Southeast Asia seller Multi SKU mode in stores 。 Because the passenger price at each station is low, seller In order to make enough profits, only more SKUs can be used, and more SKUs will lead to a problem of explosive product rate.
Find rules and obey them. Find the explosives, ten thousand in Pick one. Number of cases Limited ， This is only for shallow analysis. Please forgive any mistakes.
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(Editor: Jiang Tong)
(Source: Keyou Cloud)
The above content only represents the author's own opinion, not Hugo's cross-border position! If you have any questions about the content, copyright or other issues of the work, please contact Hugo cross-border within 30 days after the publication of the work.
