Photo source: Seafarer Huijia
In the last article, we interviewed Richard Manaois, a representative of Split Dragon, a supplier of Lazada and Shopee marketing operation tools, to learn about the differences between Lazada and Shopee, as well as the basic skills of novice sellers in selecting products, launching and marketing. This article will teach you the correct operating skills of Lazada and Shopee stores in accordance with three common operational mistakes made by novice sellers of Lazada and Shopee, so that novice sellers can reach their goal in one step and sell their orders to the sky!
Lazada Shope operation expert Split Dragon: cross-border sellers have advantages over local sellers in Southeast Asia
Split Dragon is a service provider specializing in Lazada and Shopee platform marketing and operation optimization management. You can query the popular commodity trends of Lazada and Shopee platforms and even the reference materials of competitors from Split Dragon.
Since the founding and management team of Split Dragon used to work in Lazada's sales department, they have a good understanding of the e-commerce market ecology in Southeast Asia. On behalf of Richard, Split Dragon reminded us that compared with local sellers in Southeast Asia, Lazada and Shopee are generally the first cross-border sellers to promote their products, so we are all a slightly better group on the platform!
however! Even if cross-border sellers have the advantage, because of the huge amount of SKUs on Lazada and Shopee platforms, cross-border sellers should better cooperate with Lazada and Shopee platforms to set playing methods and make full use of them. Otherwise, it will waste the previous product launch steps and lose the order opportunity! Here are three key common mistakes to help novice sellers avoid mistakes and implement correct practices:
- Neglect the operation of Lazada and Shopee product pages and interactive communication in the station
- Focusing only on off-site marketing, lacking of marketing operation in Lazada and Shopee platforms
- Official promotional activities not active in Lazada and Shopee platforms
1. Operational mistakes often made by cross-border sellers: ignoring the management of product pages and interaction within the site
Many Lazada and Shopee sellers will leave their product pages waiting for orders after they have launched their products on the platform. However, Richard pointed out that when local consumers shop around, there are three main commodity page reference details that need to be specially operated by cross-border sellers, including:
- Past customer questions and responses from sellers
- The buyer actively contacts the seller, and the buyer's reply message and timeliness
- Feedback from past customers
If Lazada and Shopee cross-border sellers lack the above three aspects of business, consumers will naturally run away and choose to visit other sellers and goods with rich reference content. In particular, when there is high competition in the SKU volume of commodities on the platform, scoring and comments will be the key to order reference!
Correct operation skills: active use of interactive functions provided by the platform
It is suggested that Lazada and Shopee sellers should regularly return to the store platform every day to check customers' message messages, and can use the translation tools provided in Lazada and Shopee platforms to clearly and smoothly respond to queries in various languages.
In terms of evaluation and comments, Richard suggested that cross-border sellers should take the initiative to ask buyers for comments.
Photo source: Seafarer Huijia
Provided on Lazada platform Indexing function For example, the seller can manage order comments from the function provided by the "Order&Review" location.
Photo source: Seafarer Huijia
Lazada sellers can view orders that have not received comments, and then click the "Chat Now" function to contact buyers for comments. Moreover, since the above "Chat Now" function also supports the "Voucher" sending function, Lazada Official It is also suggested that the seller can be used to encourage the buyer to give good comments, or even to thank the buyer who has given good comments. At the same time, sellers can look at the comments they received in the past and click reply or contact customers to further communicate.
2. Cross border buyers' operational mistakes: they only focus on off-site publicity and lack operational skills for on-site publicity
Many sellers will make additional publicity outside the site after their products are put on the shelves, such as forwarding within WeChat circle or other social platform websites to promote their products. Richard suggested that Lazada and Shopee novice sellers should focus on in station promotion and marketing at the initial stage. Split Dragon has done a market test in the past, comparing the advertising and marketing activities in the two platforms with the performance of the advertising outside the station, and found that the return rate of the advertising inside the station reached 17% - 24%, while the advertising of other channels outside the station (such as Facebook) was only 8%. It means that the effect of on site promotion is more effective than that of off site marketing, which is one of the main parts of sellers' efforts.
Proper operation skill ： The main force should first do a good job of marketing and promotion in the station
Since Lazada and Shopee platforms both provide different types of paid advertisements, it is suggested that novice sellers can use these advertisements to increase product exposure during their initial promotion. In particular, in store discounts and promotional activities, such as the promotion period of the Double 11 National Congress, advertising is used to attract orders. Since the advertisement will be displayed to buyers on the platform, it is more accurate to track the buyers with high demand in one step than the off-site promotion, and the order is successfully issued!
3. Common mistakes of cross-border sellers: inactive participation in Lazada and Shopee promotion activities
The third mistake that cross-border sellers often make is to ignore the official promotions in Lazada and Shopee. Since Lazada and Shopee will hold official promotion activities regularly, their official propaganda strength in the station is great. If the seller does not follow the rhythm and participate in these promotional activities, there will be a great opportunity to lose exposure opportunities and the huge traffic of the platform.
Proper operation skill ： Participate in major promotion activities of the platform to improve brand reputation and commodity exposure
Richard reminded Lazada Shopee sellers to participate in the main promotion activities of two platforms, namely:
- Birthday celebrations on Lazada and Shopee platforms
- 6. Mid year promotion in July
- 9 9 Promotion (September 9)
- 1111 Promotion (Double 11)
- 1212 Promotion (Double Twelfth)
In these official promotional activities, if sellers can offer discounts to participate in the activities, they will be able to gain product exposure on the official promotional page, and have the opportunity to rank higher and more eye-catching in the product results. For new cross-border sellers, this is also a necessary way to allow brands to accumulate traffic and fame in the two cross-border e-commerce platforms!
If sellers want to know more about the preferential strategy skills on Lazada and Shopee platforms, we suggest that you can refer to the order issuing teaching on Lazada and Shopee platforms on HSBC's machine remittance platform.
summary
The above three common mistakes and correct practices analyzed by the representative of Split Dragon are integrated into a chart to share with cross-border sellers. Welcome to let Lazada and Shopee sellers save their screenshots, quickly catch up with the correct operating skills, and successfully sell at sea!
Photo source: Seafarer Huijia
Finally, the Split Dragon team is optimistic that the Southeast Asian market will be an important international stage for cross-border e-commerce sellers, and looks forward to developing overseas e-commerce with different sellers in the future. At present, more than 3000 Lazada and Shopee sellers have used Split Dragon on the market, and more than 250000 products have been launched with their help.
If you want to review more Lazada and Shopee cross-border sellers' operation strategies, or various regulations, finance and tax management teaching of overseas e-commerce, you are welcome to explore more dry goods knowledge on the HSBC platform and occupy the Southeast Asian e-commerce market in one step!
(Source of this article: CANVA)
Source: HSBC VisionGo
(Source: Seafarer Huijia)
The above contents belong to the author's personal views and do not represent Hugo's cross-border position! This article is reproduced with the authorization of the original author. Reproduction requires the authorization of the original author.
