To meet the promotion needs of merchants, Amazon Advertising announced today that three new functions were officially launched.

These three functions are the update of advertising report function for commodity promotion, the focus mode of flagship stores and the new form of desktop display for brand promotion.

The updated advertising report function can view the daily advertising report for at least two years. For the daily advertising activity data from April 1, 2018, merchants can also download it from the advertising platform.

The flagship store focus mode can help merchants to use creative forms to promote the three sub pages of the brand flagship store, improve product exposure, and customize the title, pictures and labels displayed on each sub page. However, at present, this mode is only displayed in mobile web pages and APP applications.

The new form of desktop display will provide a new form of desktop display to expand brand influence when the brand owner creates new advertising activities, but the brand owner needs to upload the real brand trademark.

It is understood that the advertising campaign management function originally located on the seller's platform was transferred to the Amazon advertising platform last month. After the transfer, when the seller clicks on the advertising campaign management, it will automatically jump to the new Amazon advertising platform for advertising related operations. Instead of staying in the original seller's platform, the merchant can have an independent "workshop".