Hugo Cross border (formerly known as Hugo. com) was officially launched in July 2014.
The company has gone through three stages of development: from the initial cross-border e-commerce new media, to the cross-border e-commerce intelligent service platform, and now to the "brand offshore industry Internet platform". Hugo Cross border is currently a platform level enterprise in the industry with the top operational capability of the whole chain of brand going overseas. The platform focuses on helping Chinese cross-border export e-commerce sellers link to global e-commerce platforms, service providers, suppliers, etc., and providing them with one-stop, full chain brand outbound services.
1、 Business model Hugo cross-border has three main businesses: cross-border service business, independent station marketing business and brand shipping business. With the corporate vision of "making more Chinese brands appear in the world", Hugo Cross Border has built a bilateral network of brands going overseas: by virtue of high-quality content, it has locked up more than one million cross-border sellers in the upstream; In the downstream, it connects more than 100 overseas e-commerce platforms and social flow channels, absorbs a large number of service providers and suppliers to establish in-depth strategic cooperation, provides brand outbound enterprises with one-stop services of 0-1 and 1-100 full life cycle and full outbound industry chain, and helps Chinese brands to enter the global market.
2、 Service characteristics （1） Build a comprehensive brand offshore industry Internet platform. One is that Hugo cross-border links more than 110 global e-commerce platforms, including Amazon, and the other is Chinese brand outbound enterprises, helping enterprises to provide one-stop, life-cycle support and growth for enterprises in platform e-commerce operations. Second, Hugo cross-border and global top traffic platforms help sellers build private domain traffic of DTC brand. As the official agent of Facebook, Google, TikTok and other traffic channels, it helps brand outbound enterprises operate in independent station e-commerce, providing one-stop, full life cycle growth. Third, Hugo Cross Border is committed to helping Chinese brands with strong R&D and manufacturing capabilities, such as Puppy, Delma, Dibei and other brands (Midea, Konka, TCL and other national brands are also about to start cooperation). （2） Deepen the overseas market and help Chinese enterprises build their own brands using overseas e-commerce platforms. The first is to combine the big data provided by overseas cooperation platforms to create blockbusters. Hugo cross-border overseas localization team continues to carry out localization product research, driven by overseas demand, combined with big data analysis and flow support provided by the cooperation platform, develop and manufacture products in line with domestic brand policies, and invite local KOL, local news media, etc. to make local product blockbusters. The second is to remove overseas middlemen for Chinese brand merchants and directly reach overseas consumers. At present, localization teams are set up in South Korea, Japan and other countries to realize brand marketing locally, provide one-stop cooperation services such as procurement, product certification, quality control, sales and after-sales, and help Chinese brands fully realize overseas localization marketing and operation.
3、 Positive role Through cross-border e-commerce, China is ushering in the era of large-scale brands going to sea: Chinese factories+Chinese sellers=R&D+manufacturing+market+brands. Hugo cross-border actively promotes the export of "Made in China" with its own brand by building a bridge connecting Chinese enterprises and global online traffic channels. Since the launch of the platform, more than 200000 Chinese enterprises have completed the export of their own brands with the help of Hugo cross-border. Hugo cross-border has made a deep layout around new cross-border traffic, new channels and new crowd markets, and has become a new growth engine and infrastructure enabling overseas brands.
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