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Brand history
2005
Xiangpiaopiao came out,
Create cup milk tea category
2008
Annual sales exceeded 1 billion
2009
Xiangpiaopiaopiao Starts the Nationwide Layout and Establishes the Sichuan Production Base
2011
The product has been upgraded and the good material series has come into the market
2013
Xiangpiaopiao officially settled in Tmall and set up an official flagship store
2015
Zhong Hanliang Becomes the Spokesman of Fragrant Fragrance
2017
Chen Weiting Becomes the Spokesman of Fragrant Fragrance
2019
The brand of Xiangpiaopiao has been upgraded, and the pearl double milk tea series has been launched, Wang Junkai Becomes a New Spokesman
2020
Xiangpiaopiao Milk Shake Series and Piaopiao Tea Series are listed and set foot in the field of pan brewing
2021
Wang Yibo Becomes the Spokesman of Fragrant Fragrance
Launch Xiangpiaopiao milk tea category
2022
Launch Xiangpiaopiaopiao bottled milk tea
2023
The introduction of CC lemon juice, a new category of pan brewing; Introducing fresh coffee like oatmeal latte coffee, such as fresh oatmeal milk tea; Launch pearl milk tea
2023
Xiangpiaopiao milk tea is newly launched, leading the new upgrade of bottled milk tea