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Brand history
Layer 1
 2005
2005

Xiangpiaopiao came out,

Create cup milk tea category

 2008
2008

Annual sales exceeded 1 billion

 2009
2009

Xiangpiaopiaopiao Starts the Nationwide Layout and Establishes the Sichuan Production Base

 2011
2011

The product has been upgraded and the good material series has come into the market

 2013
2013

Xiangpiaopiao officially settled in Tmall and set up an official flagship store

2015

Zhong Hanliang Becomes the Spokesman of Fragrant Fragrance

 2015
2017

Chen Weiting Becomes the Spokesman of Fragrant Fragrance

 2017
2019

The brand of Xiangpiaopiao has been upgraded, and the pearl double milk tea series has been launched,
Wang Junkai Becomes a New Spokesman

 2019
 2019
 2020
2020

Xiangpiaopiao Milk Shake Series and Piaopiao Tea Series are listed and set foot in the field of pan brewing

 2021
2021

Wang Yibo Becomes the Spokesman of Fragrant Fragrance

Launch Xiangpiaopiao milk tea category


 2021
 2021
 2022
2022

Launch Xiangpiaopiaopiao bottled milk tea

 2023
2023

The introduction of CC lemon juice, a new category of pan brewing;
Introducing fresh coffee like oatmeal latte coffee, such as fresh oatmeal milk tea;
Launch pearl milk tea


 2023
 2023
 2023
2023

Xiangpiaopiao milk tea is newly launched, leading the new upgrade of bottled milk tea


 2023
 2023
Product line
 Good material system
Good material system
 Classical system
Classical system
 Coconut milk tea
Coconut milk tea
 Milk tea
Milk tea
 Pearl milk tea
Pearl milk tea
 CC lemon juice
CC lemon juice
 Oat Milk Tea
Oat Milk Tea
 Oat Latte
Oat Latte
 Xiangpiaopiao Milk Tea
Xiangpiaopiao Milk Tea