【 Building materials network 】[Zhongying List] The 2022 Building Materials Network Preferred Brand Award Ceremony was held online at 14:00 on May 18, and has now been successfully concluded! Make concerted efforts to carry forward! Over the years, the website of Building Materials and the "Zhongying List" have accompanied and witnessed the development, upgrading and transformation of many brands.

Meet with celebrities, listen to their voices, and interpret brand development! This issue [List of Chinese Couplets - Meeting Big Stars] is a dialogue of excellent moral and technical products doors and windows General Manager Ye Yangyong!

Deji Premium Product Gate window General Manager Ye Yangyong

Seize the young market traffic highland!

The new generation has gradually become the main force of consumption. The post-80s, post-90s and even post-00s love online consumption and online access to information, and occupy a huge network voice and traffic highland in the mobile Internet space. Therefore, in the new media sector, Deji premium products have a great investment and focus on content manufacturing. In September last year, the official promoted "brand recommendation officers", through brand personification and emotion, to build a dialogue window with consumers, achieve emotional resonance, and endow the brand with social attributes and temperature. This year, around the brand concept of "Customizing Safe Home for Love", Detech Premium launched the brand IP activity "Doors and Windows Love Home Festival", and continued to output brand concepts on several new media platforms, such as Tiaoyin and Xiaohongshu, so as to be closer to the new generation of consumer groups.

Create a "safe" differentiation barrier key ！

Under the convergence of products, enterprises can only stand out by virtue of differentiation! In this regard, President Ye believes that it is precisely because the current product homogenization has become a major issue that we pay more attention to exploring consumer pain points and deepening product research and development. " In the post epidemic era, consumers' safety requirements for the home environment are increasing day by day. As a result, the "safety" performance and humanistic care of the products of DE-TECH Premium have been further improved, with its recent debut of "Jinglei E9Y system" breaking the bridge Casement window ”For example, the door and window adopts 5mm 27A 5mm super thick hollow double Tempered glass , and on Glass The hollow position is filled with argon to ensure more stable high-temperature resistance of doors and windows.

As for this award, President Ye said that this award is not only recognized by the industry, but also recognized by consumers. In the future brand development, under the common guidance of the industry, the market and consumers, Deji Premium will continue to cultivate professionalism in the field of doors and windows, further improve brand awareness and recognition, lead the new fashion of the industry, and join hands with Building Materials Network to let Deji Premium doors and windows enter thousands of households! At the same time, it is also expected that [Zhongying List] will continue to deliver more authoritative brand selection, explore the intrinsic value of the brand, and hope that it will become a good interactive platform, leading the industry to continue to develop.

[Zhongying List] will not forget the original intention, and will go further and further on the road of boosting the development of national brands! We are looking forward to the epidemic spreading and flowers blooming. We will meet in Shanghai in September to usher in the glorious chapter of 2023 of the Chinese Ying List!

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