【 Building materials network 】Based on the development of the times, redefine board New business model created by Fuqing Group furniture With the mission of "providing scientific and technological materials for global customized furniture manufacturers", Fangxigua, an expert brand of panel storage and operation, provides a panel storage type operation system to solve the problems of uneven panel supply quality, lack of product aesthetics, and imperfect operation system of local customized enterprises, and provides local furniture manufacturers with Production supply Product research and development, material output, software application, business management, talent cultivation, marketing pin 6 systems of empowerment.

Go straight to the brand and see the future! China Building Materials Network [Zhongying Brand Travel] and the 2022 China Construction Expo (Shanghai) team came to Fangxigua Home Materials Co., Ltd. to have an exclusive interview with Mr. Dai Yun, the brand director of Fuqing Group!

Mr. Dai Yun, Brand Director of Fuqing Group

Be aware of the pain points of the industry and open up a new blue ocean of plate storage and operation!

The rising cost of raw materials in the panel industry has led to a series of problems such as the failure to standardize the quality level of the supply chain of manufacturers, and the weakening of product design aesthetics. Based on the pain point problem, the new blue ocean of market development gradually emerged, and square watermelon emerged as the times require. Starting from the positioning of "furniture board storage and operation expert", it provides a storage and operation system, realizes the transformation from a traditional supplier to an overall solution service provider, and provides local furniture factories with a variety of solutions based on board. The new model takes six enabling systems as the escort for franchisees, covering six major sectors of products, sampling, training, transaction, mapping and after-sales, enabling the whole growth process of franchisees in an all-round way. From site selection, decoration, opening to operation management, from job training to marketing program support, Fang Watermelon, relying on a series of systematic, standardized and modern assistance systems, focuses on solving the pain points of the development of the traditional panel supply chain, and helps the industry to develop upwards!

Square watermelon warehouse exhibition hall

Jiangsu Fuqing Group Research Institute (integrating product testing, new product R&D and technology project application)

Dig deep into market demand and strengthen interactive marketing!

Information is dusty, customer acquisition costs are increasing, traditional marketing is weak, and taking the interactive marketing express is the key to the spread of new brands key ！ Fang Watermelon relies on endorsement of online platforms such as Xiaohongshu, Weibo, WeChat, and Diaoyin to form a multi system, full link marketing promotion, which can present transaction data on online e-commerce platforms such as Taobao, Tmall, and JD, forming an online marketing closed-loop, and then feeding back traditional offline marketing. In terms of offline marketing, Fang Watermelon makes active marketing for the owners of the community, and holds theme activities every month, in addition to providing information to the owners Production supply In addition to the product promotion discount, it also provides benefits such as process courses, measurement courses, free design, etc., to open up consumers' awareness and dependence on each other's watermelons, dig deep into market demand, improve user stickiness, expand brand consumers, expand consumers' cognitive radius, and achieve product efficiency integration.

Production and marketing innovation, to deal with industry bottlenecks!

Under the consumer revolution, the industry has encountered new bottlenecks. Local brands should make use of the advantages of Chinese manufacturing and intelligent manufacturing to carry out R&D innovation, technological innovation, production innovation and marketing innovation. In this regard, in terms of marketing innovation, square watermelon adopts the "front store and back warehouse" mode to form a "one city, one store and one factory" layout, realizing a full set of services from raw material purchase to finished product output, eliminating many intermediate links, greatly improving the delivery efficiency and shortening the delivery cycle. At present, square watermelon production bases in Shuyang and Guangxi have a daily output of 100000 sheets. In terms of production technology, from the aspects of raw material peeling, drying, processing and finished product application, each square watermelon plate has gone through 36 rigorous production processes, 30 days of "curing" cycle and 100 days of ventilation cycle to stabilize the water content of the plate at 10%, improve the quality and application performance of the plate, ensure that it does not deform, bend, expand, and extend the service life. At present, Fang Watermelon's aesthetic taste purification board series products use four kinds of taste purification materials, namely, taste purification paper, taste purification glue, taste purification base material and taste purification ink, which makes the whole series of products meet the E0 environmental protection standard and ensure consumers' green and high-quality home life.

Aerial View of Square Watermelon Plant

Square watermelon intelligent production workshop

The exhibition is not only a display platform of brand strength, but also a place close to consumers. In this 2022 China Construction Expo (Shanghai), Fuqing Group hopes that it will be enough to show the innovative achievements of square watermelon products, exchange and exchange industry information, expand the market awareness and brand influence of square watermelon, hand over brand development answers to consumers, and listen to consumer demands. In addition, it is also hoped that the exhibition will spare no effort to enhance the interaction between brands and consumers and deepen consumer brand awareness. Hongqiao in March is looking forward to the perfect opening of the 2022 China Construction Expo (Shanghai) and the new appearance of Fuqing Group!

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