On the automobile collection, a lava orange millet SU7 attracted much attention. (Photographed by Sun Jie)
On April 13 and 14, the 138 Automobile Culture Industrial Park in the south of the South Fourth Ring Road was very busy. "Beijing Enterprise Direct Sales" and Borui Auto Market opened, gathered more than 660 well-known brands and more than 1000 kinds of goods on site, and also gathered nearly 100 models. The event also opened the "May Consumption Season" for Beijing enterprises to sell directly.
Maolong, Hongdu, the Arctic Ocean, Dahongmen, Daming Glasses, and Centennial Yili, top quality goods from several state-owned enterprises in the capital, appeared in the fair, attracting consumers with discount promotions, free purchase of goods, lottery packages, limited second kill and other activities. More than 20 Beijing food and beverage enterprises, including Donglaishun, Huguo Temple Snack, Ziguangyuan, Pamirs Restaurant, and Old Door Frame, were present to produce a variety of food for consumers to taste.
Xianglong Borui Group, with more than 30 auto brands, more than 40 4S stores, used car markets, auto trading companies, etc., set up stalls on the scene, bringing nearly 100 new cars, special cars, used cars, not only to provide consumers with a "one-stop" car viewing platform, but also to promote with real preferential prices.
In 2024, Daji will specially set up a 1200 square meter new energy vehicle camping and living area, bringing together many models of many brands. Recently, Xiaomi, the star of the new energy vehicle market, has also brought a lava orange SU7, which has attracted many consumers' close experience.
"Beijing Enterprise Direct Selling" is an online sales platform led by the Municipal SASAC, integrating high-quality goods and services of municipal state-owned enterprises, central enterprises, Beijing Tianjin Hebei state-owned enterprises and other enterprises. Borui Auto Collection began in 2015. This cooperation with Auto Market offline is just an attempt of "Beijing Enterprise Direct Selling" to innovate the offline consumption scene. It was reported that 1365 cars had been sold in the two-day auto market as of 18:30 on the 14th.
From April 13, Beijing Enterprise Direct Selling "May Consumption Season" will hold a month long series of activities to promote consumption, go into communities, towns, institutions, enterprises, etc., and carry out a series of offline exhibitions to show the characteristic brands of state-owned enterprises and meet consumers' comprehensive needs for food, housing, transportation, travel, shopping and entertainment. (Sun Jie)
