The Year of the Dragon is approaching in 2024, and the Spring Festival is the most solemn traditional festival of the Chinese nation. On the occasion of bidding farewell to the old and ushering in the new, the Beijing Municipal Bureau of Culture and Tourism will coordinate the city's cultural and tourism resources, with the theme of "Happy Spring Festival, Enjoy the Beijing City", and launch the Cultural New Year, the Intangible Cultural Heritage New Year, the Performing Arts New Year, the Ice and Snow New Year, the Parents and Children New Year There are six series of more than 7000 activities in the suburbs of Beijing to celebrate the New Year, which meet the good expectations of citizens and tourists for the cultural and tourism life of the Spring Festival, and help everyone to watch the good plays, appreciate the customs of the New Year, taste the fragrance of books, "get drunk" in the world, and welcome the new atmosphere of the New Year when they get together in the capital. At that time, the city's public cultural service institutions at all levels will carry out 1449 and more than 3700 mass cultural activities; During the 8-day Spring Festival holiday, 97 commercial performance venues in the city have invoiced 248 sets and more than 1400 artistic performances; 1100 "Intangible Cultural Heritage New Year" activities to inherit traditional festival customs; Ten cultural and tourism science and technology integration activities, presenting the new era of Spring Festival creativity and new experience; In addition, there are 10 special tourist routes for the Spring Festival and 15 theme routes for "celebrating the Spring Festival in the suburbs of Beijing", such as ice and snow, flower lanterns, and catching up with the big fair. The styles are different to meet the various needs of citizens and tourists... Longxing is lucky to arrive, and cultural tourism is popular in the spring. The prelude to the Spring Festival has already been played, and we wish citizens and tourists in the new year: the dragon soars all over the world with grand plans; The dragon swims around the world, and there is no limit to happiness; Dragon and phoenix, happiness forever; The spirit of dragon and horse is safe all the year round.
Wonderful stage boutique creation selected lineup to celebrate the Spring Festival
The major theaters in Beijing have prepared a rich stage "New Year's Eve dinner" for citizens and tourists. From February 10 to 17, 97 commercial performance venues in the city have invoiced 248 sets of 1400 artistic performances. High quality performances such as the drama "The Crossroads", the Beijing opera "The Red Mane Horse", and the acrobatic show "Gold Medal Acrobatics Brings the Spring Festival" are constantly brilliant, accompanying the audience to celebrate the Spring Festival of the Dragon in the sea of music, dance, drama, and drama.
At the same time, the Beijing Municipal Bureau of Culture and Tourism, relying on the Beijing Performance Service Platform, continued to carry out the "New Year Charm - the Exhibition Season of Excellent Chinese Traditional Culture and Dramas", and the drama "Under the Red Flag", the song and dance drama "Cat God in the Forbidden City" and other major dramas were successively met with the audience; The exhibition also invited artists from Tianjin and Hebei and art groups in Beijing to jointly perform on the stage, offering the audience "National Rhythm and Mandarin - Beijing Opera Masters and Famous Duans - Spring Festival Concert", "Dragon Dance and Drum Rhythm - Beijing Tianjin Hebei Drum Opera Festival", "Dragon Singing to Celebrate the New Year, the Year of Splendor and Prosperity - 2024 Beijing Tianjin Hebei New Year Opera Evening", etc.
Happy New Year
From the Lunar New Year's Eve to the Lantern Festival, the city will carry out more than 3700 mass cultural activities, and ten kinds of activities, including temple fairs, garden lantern fairs, people's Spring Festival Gala, the Spring Festival Gala in the library, and the Spring Festival Gala in the cultural center, will be brilliant. Cultural centers and libraries at all levels in the city will launch a number of popular cultural activities to create a "cultural feast" at the door of citizens. The municipal cultural center will carry out the activity of "delivering blessings to home"; The Capital Library will carry out reading activities such as gathering blessings for the Spring Festival; Beijing City Library will hold a series of activities themed "Longteng China Reading and Enjoying the Spring Festival". Some highlights are as follows:
Beijing Intangible Cultural Heritage New Year Intangible Cultural Heritage Market
As the Spring Festival of the Year of the Dragon is approaching, the Municipal Bureau of Culture and Tourism will organize the inheritors of intangible cultural heritage and time-honored enterprises in the city to carry out the 2024 Beijing "Intangible Cultural Heritage Festival" activity, with a total of more than 1100 exhibition activities, which will gather intangible cultural heritage performances, intangible cultural heritage fairs, temple fairs, gardens, online live broadcasts, galas and other forms.
It is one of the traditional customs of Spring Festival to visit relatives and friends during the Spring Festival. With the coming of the Year of the Dragon, boutique dragon themed intangible cultural heritage products are coming into the market in succession, serving all aspects of food, clothing, housing and transportation. Beijing's New Year is not only lively, but also elegant. The four treasures of study are the best choice for many citizens and tourists during the Spring Festival. Yidege launched the Year of the Dragon Blessing Ink, adding gold powder to the ink. When it is used, "the pen starts to produce gold", it has a rich fragrance. The inheritor also finely tuned the plant formula according to the climate, making the ink fragrance pleasant. Dai Yuexuan's intangible cultural heritage inheritance team also launched the "Subdue the Dragon and Subdue the Tiger" brush set, which symbolizes the vitality and brilliance of the new year. Rongbaozhai selected three types of dragon notes, namely, Spring Waves and Dragons, Divine Dragon and Cloud Dragon, from the Shizhuzhai Script, and launched a limited edition commemorative note for the celebration of the first birthday, with a limited number of 350 sets. The commemorative paper is printed by Rongbaozhai woodblock engraving and watermark technology, a national intangible cultural heritage project, and integrates the woodblock engraving and arch flower technology. It is exquisite, elegant and ingenious. These new articles of study in the Year of the Dragon will also appear at the Changdian Temple Fair during the Spring Festival. The special edition of "Longteng Shengshi · Fulu Zun", which was created by the core R&D and design team of Beijing Gongmei Group and Chinese arts and crafts masters, has also been listed. It uses filigree inlay, gold foil embossing, gem inlay, casting and other processes in one, which can be called the exquisite product. The front of the enamel statue is decorated with a pair of golden dragon auspicious cloud patterns, implying wealth and auspiciousness. The "Fulu Ankang Seal" is embedded on the top of the enamel statue, which is a symbol of the flourishing age of dragons.
The theme of the Year of the Dragon is also indispensable in the food culture. Daoxiangcun launched the limited cake gift box of "Waking Insects, Panlong, Wanxiang Renewal, Year of the Dragon". On the top of the yellow crust lies a golden dragon, which seems to have just woken up and is ready to go, meaning to meet the opportunities and challenges of the new year. The brand of Beijing Tongrentang Health launched the New Year of the Dragon · Wanxiang New Year Cake gift box. Wu Yutai and Zhang Yiyuan, who were included in the national intangible cultural heritage list, also launched dragon themed tea gift boxes.
Stroll around the capital and enjoy the outskirts of the capital. Multiple routes have their own characteristics
During the Spring Festival, the Beijing Culture and Tourism Administration focused on parent-child, family, research and other groups, and launched 10 boutique routes with four themes: skating and skiing, reading architecture, plum blossom and cherry blossom, and industrial heritage. Among them, the tasting and reading building line connects the three cultural buildings in the sub center of the city and other cultural tourism card landmarks. The skating and skiing line relies on the Winter Olympic venues to launch the theme of "ice and snow+cultural tourism", providing citizens and tourists with rich choices for holiday travel. 15 theme tours for the New Year holiday in Beijing suburbs, and 10 villages suitable for winter travel (Xinzhuang Village, Changping District, Tangdazhuang Village, Tongzhou District, Jianyan Village, Miyun District, Longtou Village, Daxing District, Tianzhuang Village, Mentougou District, Shangyingshui Village, Fangshan District, Liugou Village, Yanqing District, Beilangzhong Village, Shunyi District, Koukou Village, Huairou District, Yuzishan Village, Pinggu District) also welcome citizens Tourists go to the suburbs of Beijing to "stay at home, play in ice and snow, celebrate the Spring Festival".
The following are selected routes for integration (the business hours of each scenic spot are subject to the official website information of the scenic spot):
Culture, tourism, science and technology integration activities, the meta universe also has the flavor of the year
The Beijing Municipal Bureau of Culture and Tourism selects 2024 boutique cultural tourism science and technology integration activities to provide tourists and citizens with new choices for the New Year.
Dragon themed "Beijing Gift"
Launched a series of dragon themed cultural and creative products and 10 new "Beijing Gifts" in key scenic spots. Citizens and tourists can buy "Longdundun" series products at the "Beijing Gift" shop in Qianmen Street, "Bird's Nest" and the National Short Track Speed Skating Hall; When visiting the Forbidden City, the Summer Palace, the Temple of Heaven and other scenic spots, you can choose and buy "Beijing gifts" that reflect the characteristics of the scenic spot. Those who like collecting stamps can punch in and collect stamps at nearly 30 theme post offices such as Beijing Central Axis Theme Post Office and New Guochao Theme Post Office.
While enriching the supply, the Municipal Bureau of Culture and Tourism will work closely with relevant departments to jointly improve transportation routes, public service facilities, market supervision, safety production, and handling complaints, and guide the city's cultural and tourism enterprises to continuously improve their service levels and enhance their service capabilities. It is hoped that every citizen and tourist who is celebrating the Spring Festival in Beijing can feel the happy and peaceful festival atmosphere and feel at home service experience.
The specific performance and activity arrangement shall be subject to the final information released by the performance venue and event organizer
